Video Production
5 Questions Video Production Teams Will Ask You
Before production starts, a video team will ask about your purpose, audience, key message, what viewers already know about your brand and the call to action you want.
Before production starts, a video team will ask about your purpose, audience, key message, what viewers already know about your brand and the call to action you want.
Find out what animated explainer videos are, the main types from brand videos and product videos to tutorials, and how explainers can help with brand awareness and clarity.
An animated explainer video can support a brand in several ways. This article covers five: conversions, brand personality, easy adaptability, brand awareness and standing out.
Animation rests on a set of long-standing principles. Here we explain several of them, including arcs, secondary action, slow in and slow out, and timing, with simple examples.
Squash and stretch, anticipation, staging, straight-ahead versus pose-to-pose and follow-through are among the classic animation principles explained here, with a short look back at early animation.
Animated explainer videos can help marketing emails stand out in a crowded inbox. This post covers how to add animation to email campaigns and how it can encourage interaction.
Explainer videos can help a business make clear what it offers. The five benefits covered are clearer brand messaging, personal interaction, international reach, audience engagement and storytelling.
Video earns its place in a marketing strategy for three reasons covered here: it tends to be more engaging, more memorable and easier for people to share.
Adding videos to social media is not enough on its own. This article explains why a planned video strategy matters, covering mobile viewers, social content and pitching products and services.