Educational videos teach viewers about a topic without hard selling. Seven ways they can help a business are explained, including brand recall, trust, engagement, credibility and reach across platforms.
Seven reasons video belongs in your social media plan, from storytelling and captions to retention data, plus a simple way to start testing short videos.
This article explains what animated marketing videos are and how they can capture attention, make complex ideas easier to understand, reach more people and build brand awareness.
Once you have video testimonials, put them to work. Suggested places include your website, landing pages, social media, case studies, email campaigns, streaming sites and blog posts.
Video can support sales in several ways. Covered here: getting your message across, enhancing your brand, giving quick information, widening your reach and bringing visitors to your website.
An animated sales explainer shows buyers their problem, your solution and the next step. This guide covers audience, cost, platform and goals to weigh first, and why businesses use them.
Captions make social media videos watchable on mute and easier to follow. Seven reasons to add them are given, from search engines reading captions to inclusivity and overseas viewers.
Animated explainer videos can make complex ideas easier to grasp. Here we explore why they hold attention and inform in an engaging way, plus how to create your own.
This article explains what explainer videos are and debunks three myths: that pricier is better, that more is better and that they must be serious.
