B2B corporate videos should inform and entertain. These tips cover telling a good story, emotional appeals, positive language, varied and accessible visuals, quality standards and creativity.
Explainer videos describe a product or service through visuals and narration. Find out how they can support SEO, from website traffic and backlinks to influencers, brand presence and transcripts.
Video helps you connect with your audience more personally. Topics include search engines, mobile users, customer trust, reaching your target market and lead conversions.
Part two looks at the types of video ecommerce brands can post on social media, including product overviews, videos about your company, branding messages and explainer videos.
Part one of this series explains why ecommerce businesses should use social media video, covering buying intent, viewer trust, mobile users and video as social content.
Plan a nonprofit video around one goal and one audience. Tips cover emotional connection, quotes, audio and music, visuals, the call to action and where people will watch.
Corporate training videos can help train employees at every level. These five tips cover knowing your audience, keeping videos short, being clear, keeping it fun and offering practice opportunities.
Explainer videos walk people through how a product works. Reasons covered here include email synergy, showing key features, on-the-go presentations and quick proof.
Planning an explainer video for your business? Avoid these common mistakes: publishing in low quality, running too long, not showing how the product helps viewers and using a generic template.
