What Video Contributes to Your Digital Marketing Strategy

video production

Video is a powerful marketing tool because it allows you to connect with your audience in a more personal, engaging way. You can show your personality and build trust with potential customers by creating informative and entertaining videos. The use of video has increased rapidly in recent years, and it is now being used more than ever before.

Incorporating video content is nothing short of essential. Here are the benefits that come with using it:

1. Google Values Video Content

As a business, search engines can be difficult to navigate, but they are essential to increasing popularity and website traffic. Videos are a great way to capture the audience’s attention and keep them engaged on your site. Google and other search engines will notice the increased time spent on your site and view it as a more popular domain. Although ranking on search engines is important for many businesses, video content can help improve that ranking.

2. It Appeals to Mobile Users

Many people use their mobile phones to browse the internet due to their compactness and ease of connection. Video content is highly engaged on mobile devices since it is easy and accessible. Mobile-friendly websites are becoming increasingly popular as they help businesses attract more traffic. With many of the world’s internet users accessing the internet via mobile phone, video content is much more effective than a traditional text-based approach.

3. It Builds Customer Trust

Trust is important in any customer-business relationship as it is the foundation on that all else is built. If customers do not trust a business, they are unlikely to buy from them or recommend them to others. Video content is a great marketing method because it is engaging and can provoke emotion or thought. Social media is a powerful tool, making video content even more so. 

Some customers may be cautious about buying online, but video content can help relieve some of that worry. Reputation is also important for businesses, especially if they are just starting to establish an online presence. Having different forms of content available helps encourage leads to find out more about the brand.

4. It Taps Directly into Your Target Market

Video content is a great way to reach a target audience that you may not have otherwise been able to reach. It’s also a great way to appeal to our human nature and get people engaged with your content. You may find that you attract a different market than you originally planned to with your video content.

5. It Can Increase Lead Conversions

To convince leads to convert to customers, businesses need to nurture their leads by creating video content. This could be a video showcasing the product, a how-to guide, or anything else that would help sway the lead’s decision. Creating video content is a great way to nurture leads and convince them to shop with your brand.


Video is a potent tool that can contribute immensely to your digital marketing strategy. Creating engaging and informative videos can reach a wider audience, build trust and credibility, and drive more conversions. Video can be a powerful asset in your digital marketing arsenal when used effectively.

Epic Video Factory creates custom animated explainer video production for companies in the United States and Canada. Our team of animated explainer video experts has crafted the perfect video message for businesses around the globe. 

Whether you’re established and want to build your brand bigger, or a startup that needs to get the word out to the world about your new product or service, we can create a video that gets noticed, gets clicks, builds your brand and creates a steady flow of sales. If you need video production services in Ontario, look no further than Epic Video Factory! Get in touch with us now!

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