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Sell More With An Explainer Video!

Providing animated video production services and explainer videos to clients around the world.

As custom Video designers, we are knee deep in video design and development on a daily basis. Because of this, we rock out some really awesome videos – explainer videos, corporate videos, and more! As a leading video production company, we understand what it takes to design a professional video and how that video can set your business or start-up company apart and help increase your sales. Located in Toronto, we’re happy to meet with you face-to-face or by phone. Let us show you what makes our video production services unique.

The web evolves every single day...

The web evolves every single day, and so does its content, which continuously grows and improves as the people behind them strive to come up with fresh ideas. In this tough arena, how can you make your brand message standout?

The answer, and it’s no surprise, is by using videos, or more precisely, explainer videos. If you haven’t heard of them, then you are really behind the game. Not to worry though, because we’re here to explain to you all about it – What it is, and how an explainer video production can help your business.

First, what is an explainer video?
An explainer video tells consumers about your product, idea, or business through an animated video production. In one to two minutes, it answers most of the basic questions prospective buyers might have. This allows them to know more about your brand without having to read every single page of your website.

Because your explainer video may be the first and last thing a viewer would check out on your website, it should be informative, fun, engaging, and clear about your message.

How would an explainer video benefit you?

It can grab and hold the attention of a viewer.
Did you know that on average, a person surfing the internet has an attention span of just eight short seconds. You read that right. You only have eight seconds to catch the interest of your customers. If the content you have on your website is not interesting enough in those crucial seconds, they would move on to another website. Simply put, the longer you are able to hold your audience’s attention, the longer they’ll stay on your site.

It can increase conversions.
The answer, and it’s no surprise, is by using videos, or more precisely, explainer videos. If you haven’t heard of them, then you are really behind the game. Not to worry though, because we’re here to explain to you all about it – What it is, and how an explainer video production can help your business.

It can be a great way to pitch.
Videos are naturally more entertaining and engaging than your basic text or even colourful images. When you take advantage of it in a smart way, you can explain to your audience your company’s mission in a fun manner. You can also pitch a new idea or even a new product without being too ad-like. Do not forget to include a call to action in your explainer video!

Because your explainer video may be the first and last thing a viewer would check out on your website, it should be informative, fun, engaging, and clear about your message.

It can generate attention from search engines.
Having an explainer video on your website is an advantage, as engaging content can generate attention from search engines. Coincidentally, videos are ranked higher than text in Google, so you’ll have a really powerful tool for SEO. Aside from that, we all know how big YouTube is. In fact, YouTube is the second biggest search engine – proof that millions prefer to seek information through videos.

It can easily reflect your brand’s culture and character.
Your brand or company’s culture or personality can be hard to convey through written content. But to truly connect to your audience, they should know you well, and an explainer video is a simple yet brilliant way to showcase your company’s unique culture.

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What can you use your explainer video for?

You can invest in an animated video production to showcase the features of your product. Better yet, you can use it to tell your customers how they can benefit from your product, how to use it, and how to make the most of it. It can be like a video manual or a video equivalent of a service demo.

You can use an explainer video to bring your presentation to life. Whether it is for sales, or for staff orientation and training, or as an educational slideshow, an explainer video can breathe life to what could otherwise be a boring presentation.

You can use it to simplify a complicated concept. People can easily get confused or bored with pages and pages of words. When you have an important message to your audience, you would be better off having an explainer video production dedicated just for that. Videos have away of holding a viewer’s attention and feeding them information without making them feel like they are being pushed to know about you.

One thing you should remember about animated explainer videos is that although it is possible for you to learn how to create a video of your own, the quality of the explainer video production has a big impact on its success. If you want to make sure you get all the great benefits of an explainer video, it is highly advisable that you get the service of a professional animated video production company to create one for you. If you want to find out how an explainer video can turn things around for your business, give Epic Video Factory a call. We would be happy to help you!

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