That includes web CONTENT, the lifeblood of millions of businesses big and small. The challenge? Creating new, fresh, attractive and persuasive content that stands out like a sunflower in a field of daisies is getting tougher every day.
The answer? VIDEOS. Specifically explainer videos, those little advertising gems that are like mini TV shows. Explainer videos do just what their name implies, explain things to the viewer, including facts about your service or product, your business, your mission and much more.
In 1 or 2 minutes a well-made explainer not only explains, it also entertains, persuades and convinces the viewer that what you’re offering is something they MUST have, right now!
When you consider that an explainer video will likely be the viewer’s first introduction to your company, start-up or brand, you understand why they need to be engaging, informative and fun, with a message that the average person will understand almost immediately.