How to Use an Explainer Video to Improve SEO Rankings

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One of the most common ways many businesses boost their SEO rankings is through video marketing. Amidst all the type of videos that you can make, one of the best and most versatile choices are explainer videos. But how exactly do you use explainer videos to rank up on search engines? Keep reading below to find out more.

What Are Explainer Videos?

Explainer videos are a type of video wherein you explain a product or service through narration or voice-over. Although they may be in varying lengths, they usually come in under two minutes.

Explainer videos are made up of a combination of visuals and audio that highlight the key features of a product or service. It’s generally used to tell the viewers about a product or service to help them understand its features and benefits.

How Can Explainer Videos Help with SEO Rankings?

When it comes to boosting search engine rankings, explainer videos can help in many ways. Here are some of them:

1. Increase Website Traffic

The first advantage of using explainer videos to boost your search engine rankings is that they can help increase traffic to your website. If you want to be able to grow your website’s traffic, then an explainer video is a good choice. This is because it can help you show viewers what your website offers and what your products are about. This is a great way to increase your website traffic and ranking on search engines.

2. Improving Backlink Quality

Another great advantage of using explainer videos is that they can help boost the quality of your backlinks. This is because you can use explainer videos on other websites to share your content. This can be a good way to help you spread your content to a wider audience and increase your overall search engine ranking.

3. Utilize Influencer Marketing

Influencer marketing is still one of the best ways to grow your business’s brand awareness and boost your SEO ranking. And one great way to use influencer marketing is by using explainer videos. When you have an explainer video that you want to share with an influencer, you can make sure that they can impact your brand and help you produce great results.

4. Improve Your Brand Presence

Another great benefit of using explainer videos is that they can help improve your brand awareness. This is because they can help show your audience the products and services you offer—helping them understand your value proposition. This can be a great way to improve your brand presence, which can also help you boost your SEO ranking.

5. Use Transcripts to Add Relevant Keywords

Another great way to boost your SEO rankings using an explainer video is to use its transcript. When you have an explainer video that you want to use to increase your SEO rankings, then you can add relevant keywords in its transcript. This can be a great way to improve your SEO rankings since most search engines use keyword density as a factor in their ranking algorithm.


Explainer videos are an excellent way to improve your SEO rankings. You can use them to showcase your products or services in a way that engages your audience. They’re also a great way to attract potential customers to your website. If you’re interested in using explainer videos to boost your SEO ranking, it’s best to work with a company that knows SEO and can help build a great explainer video for your business.

If you need an animated explainer video production company, you can contact Epic Video Factory. We help build brands through storytelling for companies in the US and in Canada. Get in touch with us to learn more.

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