5 Tips on Creating Engaging Corporate Training Videos

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That’s why creating the perfect corporate training video can help you improve your business. In particular, corporate training videos can help train employees at all levels. They can also address concerns at a company-wide level. On top of that, creating a corporate training video can be a great way to address concerns for potential employees too. If you’re interested in making your own corporate training video for your organization, here are some tips that can help you get started.

1. Know Your Audience

Knowing who you’re speaking to is an important part of creating any kind of corporate training video. Not only will you want to know who the video is ultimately for, but you’ll also want to know who will be watching the video. By knowing who will be watching the video, you can make sure your language is directed at the right people and that your video is as effective as possible.

For instance, if you’re creating a corporate training video for new employees, it might be a good idea to use new hires as the main characters in the video. You might even find that your existing employees will enjoy it more if it’s focused on their group. 

2. Keep the Video Short

Instead of creating an hour-long training video, it’s best to create multiple videos that are shorter and easier to digest. After all, no one wants to sit in front of the computer for an hour and listen to an instructor. Instead, they’ll be more interested in shorter videos that can be finished more easily.

Not only will this be more digestible for your viewers, but it’ll be easier for you to create too. You might even want to create an introduction to the video that gives your viewers an overview of what they’ll learn. You can also create a few follow-up videos to go over specific topics.

3. Be Clear and Concise

You don’t want your audience to get bored when they’re watching your corporate training video, so try to be clear and concise. This means you’ll want to focus on your topic and avoid side conversations or side points. You’ll also want to keep your video from jumping from topic to topic without any purpose.

4. Keep it Fun and Engaging

A corporate training video isn’t just an instructional video, it’s a chance to add some extra value and personality to the brand. It’s a chance to get the employees in your business more engaged and excited. So, you want to make sure your video is engaging and fun. Not only will this help train your employees, but it will also help them remember what they’re learning as well.

5. Offer Frequent Practice Opportunities

This one’s simple. After you create your corporate training video, you’ll have a few ways you can follow up and add value. One of the best ways to do this is to offer a practice opportunity. Providing a practice opportunity allows you to show your audience how to put what they’ve learned into practice. A practice opportunity also shows that you care about your audience and want to make sure they succeed. Plus, it gives them an opportunity to ask questions if they’re confused.


To put it simply, if you want to maximize the value of your corporate training video, you’ll want to create an engaging and valuable video. By focusing on these tips, you can create a corporate training video that offers your audience a valuable experience. You can also be sure to impress new employees and keep your existing employees engaged and invested.

If you think you’re ready to create videos for your organization, Epic Video Factory is the perfect partner for you. We provide animated explainer video production in Toronto. Our team is more than capable of creating stunning videos for training employees or even marketing your brand. To learn more about how we can help your business, contact Epic Video Factory today.

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