Why companies make corporate videos: building brand awareness, supporting sales and earning the trust of potential customers by showing your culture, products and services in action.
Six ways to hold a viewer’s attention with video: click-worthy cover images, faces on screen, a surprising opening, text animation, captions and a clear call to action.
A look at what a corporate video can do for a business, including brand identity, standing out from competitors, trust, professional image, social sharing and customer retention.
Practical tips for planning video content people want to share, from keeping it short and choosing titles, tags and thumbnails to promoting, embedding and advertising your video.
Explainer videos by industry: how technology, healthcare, finance, education, nonprofit and legal organizations use animated explainers, and what changes from one sector to the next.
Covered here are five types of video for social media marketing: product announcements, events, sales and deals, Q&A sessions and explainers, with a short note on each.
Social media video campaigns that engage viewers take some planning. Three tricks are covered here: understand your audience, test your videos and match each video to its platform.
Travel explainer videos introduce a country’s customs, laws and places to visit or avoid. Tips here cover visuals, soundtrack and the call to action for making your own.
Animated explainer videos can help shoppers understand an ecommerce brand. Benefits covered include website traffic, brand recognition, SEO, social shares, customer service and email click-throughs.
