5 Types of Videos That Will Improve Social Media Marketing


Videos are a great way to connect with your audience on social media. Indeed, you can communicate your message in a way that is engaging, entertaining, and informative. Now, there are many different types of videos you can produce, each with its own benefits. This can be rather overwhelming, especially if you have little to know knowledge about video content. To help simplify things, here are five types of videos that you can utilize to improve your social media marketing efforts.

Product Announcements Videos

Social media is a great way for brands to keep their audience informed about their latest product offerings. A third of customers use social media to discover new services and products. Video content is a great way to showcase product reveals and announcements to this audience. However, it is important to remember that generic product announcement videos are not enough. The content must be exciting and leave a positive impression. This can be achieved by adding fun elements to the videos, such as eye-catching graphics, fun colors, and an exciting spin on highlighting product features.

Event Videos

Video content is a great way to show your audience what they’re missing out on if they’re not attending your brand’s latest event. You can go live on social media and show them the event as it’s happening, so they feel like they’re right there. Even if you can’t go live, you can still post videos that give a realistic portrayal of the event and make people wish they were there.

Sales and Deals Videos

Are you looking to increase your sales? Why not promote your discounts and sales through videos? This is a great way to stand out from the competition and get your audience’s attention. Make sure your videos are exciting and eye-catching, and you’re sure to see results.

Q&A Videos

People follow brands on social media because the account delivers content that is interesting and relevant to them. Q&A videos are a great way to provide your audience with the information they crave, while also increasing engagement. To create a Q&A video, you can interview customers, team members, and industry experts. You can either prepare the questions yourself, or collect questions from your followers by making a prior announcement and gathering questions through comments on your posts. Once you have a list of questions, you can then pick the ones that will best fit the theme of your campaign.

Explainer Videos

Explainer videos are a way for brands to share information about their products in an entertaining and engaging way. These videos can help to satisfy customers’ curiosity and provide answers to questions they may have. In addition, explainer videos can be used as a tool for soft-selling products to customers without being too pushy or sales-oriented.


We hope this article proves to be useful when it comes to helping you gain a better understanding of the different types of videos that you can utilize for your social media marketing efforts. For the best results, make sure to use the right type of video to meet your business’ needs. Be sure to keep everything you’ve learned here in mind so that you can maximize your social media platforms.

Do you need help with video production in Toronto? Epic Video Factory is a custom video studio offering expert services for our clients. Our goal is to offer corporate video production services and help businesses reach their goals in tapping into potential customers through email marketing campaigns. Ask us to create an explainer video today and boost your business to success.

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