Your customers need to trust your brand before they make a purchase, and one of the best ways to build that trust is through an explainer video. These videos help customers understand how your brand works and why they should consider buying from you. An explainer video is also a great way to grab attention and hook viewers into engaging with your brand content. If you’re new to eCommerce video marketing, start by creating a plan. Having a strategy in place will help you develop creative tactics that will keep your business relevant. But make sure you stay up-to-date with eCommerce trends so you can create an effective video marketing strategy.
Great Benefits of Animated Explainer Videos for eCommerce
1 – Increase Website Traffic
With a video on your website, you will engage more visitors and keep them on your website for a longer time. The average user stays on a website with video content for two minutes longer than on a website without video content. Also, users are 80% more likely to watch a video than to read text.
2 – Improve Brand Recognition
Your brand will be quickly and easily recognizable if you use a consistent image, slogan, and animation in your video. Using a video is the best way to introduce your brand to your audience. You can use video to introduce yourself and your team members, as well as explain how your company works.
3 – Increase Sales and Conversions
According to a report by Forrester, companies that use video on their website are 49% more likely to report positive ROI. Also, four times as many customers would rather watch a video about a product than reading about it.
4 – Enhance SEO
Search engines love video. Videos are 50 times more likely to rank on the first page of search results than any other type of content.
5 – Increase Social Shares
Videos are more likely to be shared on social media than any other type of content. In fact, Facebook users are three times more likely to share a video than any other type of content.
6 – Improve Customer Service
You can use video to provide customer support and answer frequently asked questions. Video is a great way to show your customers how to use your products. You can also use video to show your customers how to contact you if they have any questions or problems.
7 – Increase Email Click-Through Rate
You can use video to increase the click-through rate of your email campaigns. A video in an email can be used to provide an overview of your products or services, or it can be used to show your customers how to use your products or services. You can also use video to show your customers how to contact you if they have any questions or problems.
Email marketing is still one of the most effective ways to reach your customers and promote your business. By using video in your email campaigns, you can increase your click-through rate and improve your customer engagement.
If you need explainer video services in Toronto, come to Epic Video Factory. We offer custom animated explainer video production for companies in the United States and Canada.