Video Marketing Tips: How to Make Videos That Go Viral

man shooting a video using smartphone

Video marketing is a powerful tool that businesses can use to reach a wider audience and boost their brand. When done correctly, videos can go viral, reaching millions of people and generating a lot of buzz for your business. There are a few things to keep in mind when creating a video marketing campaign:

What Is Video Marketing?

Video marketing is the process of creating and distributing videos to promote a product, service, or brand. Videos can be used to educate, entertain, and engage viewers, and can be distributed on various platforms, including social media, websites, and email.

Tips on Making Viral Videos

There is no surefire formula for making a video go viral, but there are a few things you can do to increase your chances of success:

1. Create Interesting, Unique & Shareable Content

Creating content that is interesting and unique is the first step to making a viral video. Your content should be something that people will want to watch and share with others.

2. Keep It Short

Videos that are short and to the point are more likely to be watched and shared than longer videos. Keep your video under 2 minutes for the best results.

3. Use Descriptive Title and Tags

Your title and tags should be descriptive and keyword-rich. This will help people find your video when they are searching for something related to your content.

4. Optimize Your Thumbnail

Your thumbnail is the first thing people will see when they come across your video. Make sure it is eye-catching and representative of the content in your video.

5. Promote Your Video

Once your video is created, you need to promote it to get people to watch it. Share it on social media, email it to your list, and embed it on your website.

6. Optimize for Search

Ensure your video is optimized for search engines by including keywords in your title and tags. This will help people find your video when they are searching for something related to your content.

7. Use an Embed Code

Embedding your video on your website or blog is a great way to get more views. Be sure to use an embed code so that people can easily share your video on their own site or blog.

8. Use Paid Advertising

Paid advertising, such as Google AdWords, can be a great way to get more views for your video. You can target specific keywords and demographics with your ad campaign to ensure that your video is being seen by people who are interested in your content.


If you want to make videos that go viral, you need to focus on creating content that is entertaining, informative, or both. Additionally, you need to promote your videos through social media and other channels. Finally, you need to make sure your videos are high quality and engaging. By following these tips, you can increase your chances of making videos that go viral.

Whether you’re established and want to build your brand bigger, or a startup that needs to get the word out to the world about your new product or service, we can create a video that gets noticed, gets clicks, builds your brand and creates a steady flow of sales. If you need video production services in Ontario, look no further than Epic Video Factory! Get in touch with us now!

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