Video marketing is a financial investment. If you’re going to invest in video marketing, you may as well do it in a way that doubles or quadruples your investment. People nowadays are bombarded with ads. People have mastered the art of swiftly rejecting irrelevant content.
If you want to stand out—if you want to be noticed—your marketing must be able to capture viewers’ attention before they decide they’re not interested. Marketing must be engaging. And it has to be intriguing fast.
Here are six tricks that can make your videos stand out, keep viewers watching, and encourage them to share your content with others.
1. Use Cover Images That Will Elicit Clicks
The average adult attention span was recently downgraded from 12 to 8 seconds. This means that if your video doesn’t get someone’s attention in 8, maybe even 6 seconds, it is likely to be lost forever. You need to be able to grab your viewers’ attention and keep them from clicking away. Cover images or thumbnails of your videos are the first things that your viewers see. If you can create a cover image that will elicit clicks, you can put your video in front of more people.
In fact, YouTube itself recommends using intriguing images that illustrate the content of your video.
If you don’t want to burden yourself with creating an original cover image, there are several stock photo sites you can use. If you use a good stock photo, it might garner more clicks than you’d get with a blank cover image.
2. Use Faces in Your Video
Studies have shown that people are more likely to connect with and trust someone they know. The more recognizable faces people see in a video, the more likely they are to watch it.
3. Start with a Shock
The attention span of your audience is short. If you don’t make an impact from the moment a video starts, you’ve already lost them. Instead of investing a lot of time creating a big list of bullet points for your video, try making an impact with a single shocking stat.
4. Stop the Scroll With Text Animations
A lot of people watch videos on their smartphones (60%). But the way we watch videos on our phones is different from the way we watch videos on our computers. When we watch on our phones, we are more likely to be doing something else at the same time: commuting, walking, waiting for something, etc. When we are doing something else, it’s difficult to focus our attention for long periods. The way we can fight the short attention span of mobile users is by getting their attention right away, and keeping it.
5. Add Captions
YouTube users are three times more likely to watch videos that have closed captioning. By adding captions, you reach a much greater audience.
6. Drive Viewers to Take Your Intended Action With Clear CTAs
If your video is worth watching, it should be worth taking action on. A compelling video can be a powerful tool for selling your product or service. But if you want to get the most out of your video, you need to make it crystal clear to your viewers what you want them to do, and how they can do it.
Conclusion
It’s a whole new world for video marketing. It’s becoming even more important for businesses to have a video strategy, and to make that strategy work for them by creating visual assets that are worth watching.
Whether you’re established and want to build your brand bigger, or a startup that needs to get the word out to the world about your new product or service, we can create a video that gets noticed, gets clicks, builds your brand and creates a steady flow of sales. If you need video production services in Ontario, look no further than Epic Video Factory! Get in touch with us now!
