Top Industries That Should Be Using Explainer Videos

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Explainer videos are now one of the best ways to market a product. However, not everyone thinks their industry is suitable for explainer videos, so how do you know if it’s meant for your business? This article discusses the top industries that should be using explainer videos.

Which Industries Could Benefit from Explainer Videos?

There’s no doubt about it – explainer videos are incredibly powerful marketing tools. They’re so effective that just about any business or organization can benefit from using them. Here are just a few of the industries that should use explainer videos:

1. Technology

Explainer videos are a great way for tech companies to explain their products and services. Using engaging animation and clear, concise language, explainer videos can break down even the most complicated concepts and make them easy to understand. This is an invaluable tool for tech companies who want to reach a wider audience.

Explainer videos can introduce new products or services or provide an overview of how a particular technology works. They can also be used to answer common questions about a company’s offerings or to dispel myths and misconceptions about a particular industry.

2. Education

Schools and educational institutions can use explainer videos to promote their programs and services to potential students. Creating videos highlighting the benefits of attending your school can attract more attention and interest.

An explainer video can be used to explain the admissions process, the curriculum, or the school’s mission and values. This is a great way to reach out to potential students and families and to give them a better understanding of what your school has to offer.

3. Healthcare

For healthcare providers, explainer videos can be used as a tool to educate patients about their conditions. Patients can be empowered to make better-informed decisions about their treatment by providing clear and concise information. In turn, this can lead to improved health outcomes.

Ultimately, explainer videos can be a valuable asset for the healthcare industry. By leveraging this technology, healthcare providers can more effectively communicate with patients and promote healthy behaviour.

4. Non-Profits

Non-profit organizations can use explainer videos to raise awareness about their causes. For example, a non-profit that works to fight hunger could create an explainer video to explain the issue and how people can help. Explainer videos are also a great way to solicit donations. By highlighting the impact of a donation, you can encourage people to give.

5. Financial Services

Financial services firms can simply use explainer videos to explain their products and services. They can also be used to build trust and credibility with potential clients.

Explainer videos are a great way to communicate complex information in a way that is easy to understand. They can also increase brand awareness and create an emotional connection with viewers.


Many businesses and industries can benefit from using explainer videos as part of their marketing strategy. By creating a short, informative, and engaging video, businesses can quickly grab the attention of potential customers and explain what they do in a way that is easy to understand. Ultimately, using explainer videos is a great way to generate interest in a business and to get potential customers excited about what they have to offer.

Are you seeking an explanatory video production company in Toronto? Then you can hire us at Epic Video Factory. We create custom animated explainer videos for those in the US and in Canada. Build your brand and grow your business with us at Epic Video Factory.

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