Four explainer video ideas to get you started: animated explainers, live-action explainers, step-by-step tutorials and 30-second explainers, with a short look at what each one does.
What growth hacking means and why video works well for growing a business online, with reasons covering engagement, shareability, versatility, memorability, conversions and trust.
Why an About Us video is worth making: it introduces your company, helps build trust with your audience and gives people a clear sense of your brand.
Seven places to use a corporate video beyond your website, including social media, email marketing, events, fundraising, PR and media, staff training and internal communications.
What educational animated explainer videos are, why teams use them to explain complex ideas simply, and a step-by-step outline for planning, scripting, producing, publishing and promoting one.
The questions to answer before making an animated explainer video, covering its goal, length, brand character, audience, next step, budget, timeline and where it will be shown.
Eleven ways to keep viewers from skipping your corporate video ads, including a hook, a short message, smart logo placement, storytelling, subtitles, a call to action and measuring results.
Tips for telling your brand story through corporate video: keep it real and personal, be creative, get the audio right and use strong imagery to connect with your audience.
Ideas for using video in social media campaigns, from brand introductions and product showcases to behind-the-scenes clips, giveaways and answers to customer questions, and why video suits social.
