A guide to whiteboard animation videos: why they suit complex ideas, best practices for making them, ways to use them in marketing and how to measure their success.
Nonprofit fundraising videos can show your mission and impact, tell stories that move donors and invite people to give or volunteer. Here is how to plan and share them.
A step-by-step guide to making an explainer video, from defining your core message and writing the script to choosing a style, voiceover and music, testing, and sharing it.
Five ways to use video in corporate communications: showing company culture, executive updates, training and development, celebrating achievements, and sharing testimonials and endorsements.
A short history of corporate video, from silent black-and-white films and the rise of television to digital video, viral videos, social media and the trends shaping its future.
A walk through the explainer video process in five steps: setting the purpose, writing the script and storyboard, choosing a visual style, recording sound, then publishing and measuring.
A guide to five animation styles for business video: 2D, 3D, whiteboard, motion graphics and stop-motion, and how to choose the one that suits your message.
Answers to common questions about video length: why it matters for engagement, how it varies by platform, what affects it, and how to test and adjust your running time.
Ten tips for making educational videos that teach well, including clear learning objectives, simple structure, good visuals, sensible length, captions and transcripts, and regular updates based on feedback.
