A guide to video styles for business: explainers, corporate videos, ads and social clips, then 2D, whiteboard, motion graphics and 3D animation, with questions to help you choose.
The psychology behind testimonial videos, including social proof, emotional storytelling, authenticity and nonverbal cues, plus production and format ideas for making customer stories feel genuine.
What makes an educational video memorable, from knowing your audience and using clear visuals and storytelling to interactivity, good pacing and a supportive, encouraging tone.
How to show your brand personality in social media videos: define it, then shape the story, visuals and audio around it, stay consistent across platforms and measure what works.
Why video can strengthen a landing page, with best practices for placing it, the elements good landing page videos share and ways to measure the effect on performance.
The four stages of the video marketing funnel, the video content that suits each stage, how to tailor it to your audience and how to track its performance.
Eight ways to get more brand exposure from social media videos, including knowing your audience, adapting to each platform, storytelling, strong thumbnails, consistent posting and clear calls to action.
Storytelling in animated video: creating relatable characters, building a story arc, using emotion, and bringing visuals, audio and narration together to make your brand message memorable.
Why animated videos can help email campaigns stand out, with best practices for adding them to emails, tips for creating content and the types of video that suit email.
