Five tips for making good videos on a small budget: plan carefully, keep the setup simple, be resourceful with locations and talent, use affordable editing tools and partner up.
Video can strengthen social media marketing. Find tips for making videos people stop to watch, ways to add them to your channels and how to measure results.
Answers to common questions about video production and marketing, including why video matters for businesses, what makes good storytelling, choosing a video style and video SEO basics.
Applying the principles of persuasion to testimonial videos: choosing the right storyteller, balancing emotion and fact, storytelling techniques and editing that keeps each testimonial credible.
Video testimonials help build trust. This guide shares best practices for keeping them authentic, tips for using them in marketing, and answers on length, asking customers and placement.
Why customer onboarding videos matter, best practices for making them engaging, the types worth considering and how to fit them into the wider customer experience.
Matching video to the buyer’s journey: the kinds of video that suit the awareness, consideration and decision stages, and how each one helps move prospects toward a purchase.
How animated explainer videos make complex ideas easier to grasp, with guidance on script, visual design and voiceover, using them in your marketing and tracking how well they work.
How to use video testimonials to build trust, covering why they work, planning, shooting and editing them, adding them to your marketing campaigns and measuring the results.
