Video SEO
Maximizing Conversions: Best Practices for Video CTAs
What makes a video call to action work, from placement and design to wording and fit with campaign goals, plus a look at whiteboard videos alongside other formats.
What makes a video call to action work, from placement and design to wording and fit with campaign goals, plus a look at whiteboard videos alongside other formats.
How animated explainer videos help businesses communicate complex ideas, with best practices for making them, ways to use them in marketing and ways to measure how they perform.
Why customer testimonials work in video marketing, best practices for featuring them, creative ways to present them and how to promote finished testimonial videos.
The key elements of a strong brand story and practical techniques for telling it on video, so your marketing builds an emotional connection with the people watching.
How color psychology applies to video marketing: what different colors tend to make viewers feel, how to use color in production, and tips for choosing a palette.
How educational institutions, eLearning platforms and educators can use video, with techniques for effective educational content and best practices for length, accessibility and distribution.
What explainer videos are, why businesses use them, how they fit into digital marketing, and practical tips for adding them to your business strategy.
Why storytelling matters in video marketing, the techniques that strengthen a story, how visuals and audio work together, and choosing the right video length and placement.
For SaaS companies planning an explainer video: what to consider before making one, best practices for clear and engaging videos, and where to share them once finished.