As the world of advertising continues to evolve, so too does the need for high-quality, engaging video content. Corporate video production is one of the most effective ways to reach and connect with your target audience.
However, with so many videos vying for attention online, how can you ensure that your corporate videos stand out and are actually watched by your target audience?
Here are tips on how to keep your corporate videos unskippable:
1. Acknowledge the Skip Button
The first thing you need to do is to accept that there is a skip button and that your viewers will most likely use it. Instead of trying to fight it, why not work with it? You can do this by adding a short and catchy intro that will make viewers want to watch more.
2. Keep it Short and Sweet
Since viewers have the option to skip your ad, you need to make sure that you deliver your message within the first few seconds. This means that your video should be short and sweet. Get to the point quickly and avoid adding any fluff.
3. Make it Visually Appealing
Another way to keep viewers from skipping your ad is to make it visually appealing. Use high-quality visuals and graphics that will capture attention. Remember, people are more likely to watch a video that is visually appealing than one that is not.
4. Add a Dash of Controversy
If you really want to get people to watch your corporate video, you may want to add a dash of controversy. This doesn’t mean that you should create a video that is offensive or inflammatory. Instead, try to add an element of controversy that will get people talking.
5. Use Persuasive Language
The language that you use in your corporate video can also make a big difference in whether or not people watch it. Use persuasive language that will convince viewers to stick around.
6. Be Smart With Logo Placements
If you’re going to include your company logo in the video, be smart about it. Don’t place it in a spot where it will be easily skipped over. Instead, put it in a place where it will be seen but not in a way that is intrusive.
7. Use a Call-To-Action
A call-to-action is a great way to keep viewers engaged with your video. By including a call-to-action, you’re giving viewers a specific task to do after they watch your video. This could be anything from subscribing to your channel to sharing the video with their friends.
8. Tell a Story
People love stories. If you can tell a compelling story in your video, viewers are more likely to stick around until the end. Stories are a great way to connect with viewers on an emotional level and keep them engaged with your video.
9. Use Subtitles
If your video is in a foreign language or has a lot of technical jargon, consider adding subtitles. This will help viewers understand your video and keep them engaged.
10. Promote Your Video
If you want people to watch your video, you need to promote it. There are a number of ways to promote your video, including social media, email marketing, and paid advertising.
11. Analyze Your Results
Once you’ve published your video, it’s important to track your results. This will help you understand what’s working and what’s not. You can use several tools to track your results, including Google Analytics and YouTube Analytics.
Corporate video production can be a great way to keep your ads from being skipped. By using creative visuals and sound, you can keep viewers engaged and ensure that your message is seen and heard. By working with a professional video production company, you can ensure that your corporate video is high quality and effective.
Whether you’re established and want to build your brand bigger, or a startup that needs to get the word out to the world about your new product or service, we can create a video that gets noticed, gets clicks, builds your brand and creates a steady flow of sales. If you need video production services in Ontario, look no further than Epic Video Factory! Get in touch with us now!