A corporate video is a great way to show off your company culture and give potential customers or partners a taste of what it’s like to work with you. It’s also a great way to show off your products or services in action and build trust with your audience.
As an established corporate video production company, Epic Video Factory has created a plethora of corporate videos for our clients from various industries. And in this post, we’ll share with you the benefits of a corporate video that you should not miss out on:
It Helps Build Brand Awareness
There is no doubt that video is among the most powerful tools in a marketer’s toolkit. And when it comes to corporate video, the benefits are even more pronounced. After all, corporate video is not just a tool for promoting your products and services—it’s also a powerful tool for building your brand.
Think about it—when was the last time you watched a commercial or an ad and didn’t remember the brand name? Probably never. That’s because the video is an incredibly effective way to build brand awareness.
It Can Boost Sales
It’s no secret that video is an incredibly powerful sales tool. In fact, according to HubSpot, using video on landing pages can increase conversion rates by 80%.
But what about corporate videos? Can they help boost sales?
The answer is a resounding yes!
A corporate video can help boost sales in a number of ways. First, it can help build trust and credibility with potential customers. After all, a professionally-produced video is a sign that you’re a serious and credible business.
Second, a corporate video can help explain your products or services in a way that’s clear and easy to understand. This is even more important if your offerings are quite complex.
Third, a corporate video can help create a connection with potential customers. After all, people are more likely to buy from businesses that they feel a connection with.
Fourth, a corporate video can help generate leads. For example, you can include a call-to-action at the end of your video that encourages viewers to sign up for your email list or request a free consultation.
Finally, a corporate video can help boost sales by increasing website traffic. After all, a well-optimized video is more likely to appear in search results and be shared on social media.
It Can Help Gain the Trust and Confidence of Potential Customers
Think about it. What do you do when you’re looking for a new product or service? You probably head to Google and start searching. But you don’t just pick the first result that comes up, do you?
You probably read reviews, compare prices, and look for any other information that can help you make a decision.
The same applies to potential customers looking for a new business to work with. They will do their research, which means they will find your website and your social media profiles.
And if you don’t have a corporate video on your website, you’re missing out on a valuable opportunity to build trust and confidence with potential customers.
A corporate video can help you build trust and confidence because it allows you to tell your story in your own words. You can control the narrative and show potential customers who you are, what you stand for, and why they should work with you.
Conclusion
There are indeed many benefits to having corporate videos. They can help promote your brand, build trust with your audience, and increase sales. When used correctly, corporate videos can be a powerful marketing tool. Of course, to ensure that you’ll reap these benefits, you need to work with a trusted corporate video production company that can deliver your needs.
Epic Video Company is an established corporate video production company in Toronto, ON, that offers expert services in Canada and the US. Contact our team of pros to learn how we can create the perfect video for you!
