Debunking the Most Common Myths About Explainer Videos

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One of the most powerful types of content today is video. And today, the most popular videos are informative and entertaining—like explainer videos.

An explainer video is a short video (most commonly 1-2 minutes) to describe the product, service or concept to a viewer. It is usually produced to entice customers to purchase a product. It explains the product, like how it functions and why the end-user should buy it.

The concept explainer videos are quite often misunderstood. Some people think it is a trailer for a movie or an advertisement. However, this is different from both. An explainer video is a short documentary-style marketing video produced to explain a concept or product to the viewers or potential customers.

Today, let’s debunk some of the most common myths about explainer videos. Here’s what you need to know:

“The More Expensive, the Better.”

There are so many agencies and freelancers willing to work for you. However, you should be aware of their rates because they can be pretty high, and you might not be able to afford them. Like any other service, you should know whether it will be an improvement to your business or not.

If you plan to create a video, make sure you know your target audience and analytics. This will help you know how the market is responding to your message. After that, perform a cost-benefit analysis before making a final decision for your explainer videos.

“Produce as Many as Possible.”

One of the most common mistakes in producing a video is having too many videos. When you create a video for an audience, it is essential to make it short and engaging. You should create a short video to present your concept excitingly and interestingly. Too many videos will disrupt the flow and make your viewers confused. You can even lose your audience by producing too many videos.

The production of explainer videos should be done with care to present your concept most engagingly and entertainingly. Be sure to focus on creating only the number of videos needed to display the product or service entertainingly. Keep in mind that your ultimate goal is to get the viewers to purchase the product or service.

“The Video Should Be Serious and Straightforward.”

Some people think that explainer videos should be serious and straightforward without fun or entertainment. However, this is not the case.

Explainer videos are supposed to be informative and entertaining. If you are planning to create an explainer video for your product, you should make it fun and enjoyable so that people can understand it easily. If your product is really important to present to the viewers, you can make your explainer video funny.

The Bottom Line

Explainer videos are an excellent way to explain a product to your audience or potential customers. However, they are not just advertisements. You can make them funny and entertaining to present your product engagingly.

The most important thing to remember is that explainer videos should be short. They should be short and easy to understand and convey the message excitingly and memorably. If you want to drive more traffic to your website, you should consider explainer videos.

If you are looking for an animated video production company, we can help you. Here at Epic Video Factory, we provide custom explainer videos for companies in the United States and Canada. We offer brand building, sales creating, and profit-producing Videos. Contact us today to learn more and get started! Get a free quote online now.

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