For any company, marketing should never be overlooked because it brings in customers. For this reason, all companies spare no expense with marketing. However, the tricky part is attracting their attention and getting them engaged. While there are many ways to achieve this, an animated explainer video is highly effective.
Video is one of the best ways to engage an audience, and an animated explainer video levels it up by adding a touch of fun and creativity. It also works as a visual aid that explains the product, service or concept, which can be a game-changer for your company’s marketing strategy. Furthermore, it also helps to build a relationship with your target audience.
If you decide to produce an animated explainer video for your business, here are some factors to consider:
Your Target Audience
First things first, you should determine who your target audience is. This will help you create the right message that will directly reach out to them. For instance, if your audience is young adults, you can use a fun and catchy animated video to reach out to them while still containing your brand’s message and goals.
Cost
An animated explainer video can come with a variety of pricing options. You can choose to pay per second or minute or hire a company to create an explainer video for you in an all-inclusive package.
On the other hand, you can also choose to create your video in-house and save some money in the process. This can work well for companies with in-house creative teams and a decent video production budget.
Platform
The platform where you’re going to post your explainer video is essential. You have to be sure that you’ve chosen the right platform to express your company’s goals and message best. For instance, if you’re going to use the video for social media marketing, you can choose to post it on Facebook or Instagram since these platforms are popular among the younger generation.
Your Goals
What do you hope to achieve with an animated explainer video? It can inform, serve as an engaging marketing tool, or boost your company’s image. Whatever the reason, you should ensure that your explainer video quickly and effectively accomplishes your goal.
Why You Should Use Animated Explainer Videos
If you still don’t see the value of using an animated explainer video, here are some reasons why you should:
An Effective Marketing Channel
Animation videos can be a highly effective marketing channel. They are visually pleasing, easy to understand and captivating. For example, they are great to use when you need to explain your product, service, or concept straightforward yet fun. Further, they can also be used as educational videos to benefit anyone who sees it.
Makes You Stand Out from the Competition
When you’re in a highly competitive market, you should use every tool at your disposal to get ahead of the competition. An animated explainer video helps you stand out, especially when you can use it to highlight how your brand is unique. For example, you can use an animated explainer video to showcase a cheaper product than the competition, with a better design or a more convenient feature.
Boosts Sales Leads
Animated explainer videos also make a great lead generation tool because they let you share some important information about your business or product. When viewers become interested in your animated explainer video, they’re more likely to reach out to you.
Boosts Brand Awareness
When you invest in an explainer video, you’re not only investing in a marketing tool; you’re also investing in your brand’s identity. An explainer video helps you establish a unique identity that your target audience can remember.
Conclusion
Animated explainer videos are fun, creative and engaging. They are a great marketing tool that brings you customers and helps you stand out among the competition. As long as you consider your target audience, determine your goals and choose a good platform where you can post the video, you can get a lot of traction.
Epic Video Factory provides top-quality services for animated video production in Toronto. We provide comprehensive and engaging video solutions for businesses, and we also offer services for corporate and online video production, all for affordable prices. Simply go to our website to learn more!
