Social media platforms are ways for people to connect with their families, friends, and loved ones. At the same time, these platforms offer products and services that people can buy as well as content that keep them informed and entertained. And one powerful content that millions of people consume every day is video.
With this in mind, imagine the traction you can harness using the right video marketing strategies. It’s not enough just to add videos to your social media accounts; you also have to know how you can communicate your message in a way that your audience would find it relevant, appealing, and helpful.
In this article, we will help you understand why you need to have the right social media marketing strategy for your business.
Videos Are Great for Mobile Users
If you want to reach as many viewers as you possibly can, you should know that almost half of the world’s population goes online every day. The majority of these people are using their mobile devices to connect to the internet.
According to research, mobile users spend twice more time watching videos than people who are using their desktop devices to connect to the internet.
This is just one of the many reasons why you should invest in the right social media video marketing strategy.
Videos Are the Best Content for Social Media
When you want to distribute content, you want to make sure the result is something that’s going to appeal to the broadest audience possible. And this is what videos are great for. There’s no better way to engage and captivate people on social media than by using the right social media video marketing strategies.
Studies show that 85 percent of Facebook videos are watched even without a sound and videos can boost organic traffic in SERPs by an average of 157 percent.
This means that if you’re not using videos to market your products and services, chances are, there are a lot of potential leads you’re missing out on.
Videos Are Great for Pitching Products and Services
If you want to make money as a business owner, you should know that you have to make sure you’re communicating your message in a way that people can understand.
If you do this, then you’ll be able to improve your chances of making sales and foster customer loyalty.
Videos Convert Viewers into Buying Customers
It’s not enough just to create a video and upload it to social media. In order to make it effective, you have to understand what will make people want to watch the video and what will make them buy your product or service.
You have to know how to give people the information they need to make a buying decision. It’s not enough just to show a product or make a generic claim. It’s more than that.
It’s about giving people a reason to listen to your message and making sure your video is going to make them want to take action.
It’s not enough just to create content on your social media accounts. You also have to know how you can use these content in a way that your audience can understand and appreciate. If you utilize the right social media video marketing strategies, then you’re going to be able to reach a lot of people, get the attention of your audience, and have them follow your video content.
Epic Video Factory produces custom animated explainer video production for businesses and companies in the United States and Canada. Let us create a powerful animated video for your social media platforms. Schedule a call with us today!