The Different Principles of Animation: What You Need to Know


If you’re thinking back to the Golden Age of Animation, you’re lookin way back at the 1920s. During this time, the birth of animation happened, and classics, such as Mickey Mouse, Bambi, and the Snow White and the Seven Dwarves, were deemed the core of animation. Because of that, we’re thankful for these animators because they created an industry lacking at that time.

Today, there has been a huge shift in animation, especially with the incorporation of new technology. But still, even with these new techniques, the core principles of animation still remain—and we’re here to talk about that.

However, it’s also important to note that you’ll want to work with an animated explainer company to help you develop an animated film to help with your company’s content.

The Different Principles of Animation

1. Squash and Stretch Your Objects and Characters

This principle incorporates the act of making a character bounce back after receiving the impact of a force. For example, imagine a character jumping with a big smile on their face. When they land, they will be distorted, and then they’ll return to their normal position. 

Another example would be a character running and stretching their body out. This means their arms will extend out and return to their normal position.

2. Use Anticipation to Prepare the Audience

This principle is also known as “leading into action.” Essentially, you want to introduce your audience to the scene’s key elements before the action happens. It’s important to use anticipation because it keeps the audience interested and will allow them to know what to expect.

3. Stage Different Elements

This principle is the act of having a buildup of elements on a scene. By incorporating this principle, you will create a solid foundation for your animation. This means that everything is in the right place, but you can still add more elements to the scene without disrupting the layout. 

This includes the background, characters, and props. Of course, an animated explainer company will be experienced enough to know how to stage all the elements in your video.

4. Straight-Ahead Action and Pose-to-Pose

These two principles are used when animating. Straight-ahead action is the act of animating everything in a scene, from beginning to end. It’s an easy technique to use, but it does not allow for the animator to make changes or adjustments to the scene.

On the other hand, pose-to-pose is the act of drawing each frame in a scene, and there are various poses that can be used. It’s a little deceptive because the scene will seem choppy with this technique, but it allows the animator to see what works for the scene.

5. Don’t Forget the Follow-Through and Overlapping Action

This principle is more of a reminder to pay attention to the details. Follow-through is the act of completing the action without stopping. This means you’ll want to make sure that there’s a consistent flow from the action from one frame to the next. Overlapping action is the same principle, except you’ll have to make sure that the characters take up the same space.

The Bottom Line: Work With an Animated Explainer Company to Create Effective Animated Videos for Your Company

By now, you should have a good understanding of the different principles of animation. It’s important to use these principles to create a compelling animation.

This is why you’ll want to work with a professional, animated explainer company to make sure that your animated video is ready to be published. It’s important to have a well-received animation, especially if you’re trying to differentiate your company from the competition.

How Can We Help You?

If you’re looking for an animated explainer company, Epic Video Factory can help you.

We are a full-service video production company with a team of animation experts, including artists and animators. We can create a variety of different types of animated films for you, such as animated explainer videos and animated explainer company videos. Reach out to us today!

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