5 Ways Animated Explainer Videos Can Help Promote a Brand

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Most businesses nowadays utilize various forms of media to engage their audience and reel in prospective customers. While this has been around since time immemorial, the technology in creating these media has evolved to a point where it can be entertaining and informative. One perfect example of this is an animated explainer video.

An animated explainer video is an effective way of getting your message across to your audience. It is a quick way to show how your product or service works and the benefits of using it. The video is usually short and can get your point across much faster than a longer video. Additionally, animation is an excellent way to keep the viewer’s attention by making the video more interesting. However, not many companies realize how it can help them, so we listed down how it can help businesses. Read on below to get started.

#1 – Increases Conversions

Many companies have videos on their websites, whether on the home page or embedded in the product page. However, many of these videos are too long to be effective, or the product focuses instead of the benefits. To get the best results, it’s vital to have an explainer video that shows how your product works and the benefits it can have.

For example, if you are an e-commerce site, you might have a video on the product page. However, many people will be more interested in the benefits of the item rather than the product. This is why an animated explainer video can be compelling instead and show the viewer how it works and why it is effective. This is a great way to show a person how your product works, what it’s best used for, and why it can be effective for them.

#2 – Creates Brand Personality

Another great thing about an animated explainer video is that it can show off your brand’s personality. Rather than having the primary video or static image, an animated explainer video can show off your company’s personality.

While this is usually done by using a company logo, you might want to show off more of your personality. An animated explainer video can show off your brand’s personality in a more serious manner as well. For example, a corporate company might want to show a more serious personality, while a quirky one might want to show their personality through the video.

#3 – Easy Adaptability

When starting a business, you don’t want to spend too much money on something you might not even need. Additionally, you want something practical. Animated explainer videos are compelling and work well for many businesses. In other words, the video can be easily adapted to showcase a specific industry and product. It can also be used across different websites to bring more traffic.

#4 – Boosts Brand Awareness

An animated explainer video can be one of the best ways to boost your brand awareness. It is an excellent way for people to discover your product or service. However, it’s essential to make sure that it is effective.

The key to a compelling animated explainer video is to showcase your product or service in an entertaining way that people will be interested in seeing. Like any other form of marketing, you want to make sure that you are getting the message across while entertaining people. An animated explainer video is a great way to create a successful product video.

#5 – Allows Your Brand to Stand Out

With the number of websites on the internet, companies must stand out from the crowd. An animated explainer video can be an excellent way for your brand to stand out from the crowd. Rather than using the same old marketing methods, an animated explainer video can help your brand stand out from the masses.


An animated explainer video is a great way to get your message across to your audience. It’s an excellent way of showing the benefits of a product and how it works, and it can also help a business grow and succeed. As long as you make a relevant video, you’ll get more customers in the long run.

Epic Video Factory provides quality services for animated explainer video production in Toronto. Our team of experienced content creators can create the best video for your business, all for affordable and fair prices. Reach out today and allow us to create a strategy!

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