Today's marketers face the fundamental challenge of conveying a brand's message across several platforms while also capturing the brand's identity. Most businesses fail because they either create one batch of visual material that is shared across all social and digital channels or personalize content to different audiences without preserving brand...
Kinds of Video Production in Toronto That Increase Leads
If you do not already include video production in your marketing strategy, you miss out on an essential part of your growth! Video can help you generate leads, which is the first step to building your business. Don’t ignore this; 83 percent of marketers say video helps lead generation. There...
Cinematic Interviews: A Different Way of Marketing
If you're like many other business owners who rely on video marketing to promote your company, then you know just how important it is to have high production value. However, high production values aren’t enough to create an engaging interview that will draw your audience in. What you really need...
How to Create Effective Video Marketing Content During the Post-Pandemic Times
Most if not all marketers will agree on the effectiveness of videos as a marketing tool. Truly, in this time and age, not utilizing videos as a part of your strategy is like sabotaging your brand. You certainly need one to boost brand engagement and increase sales. While the use...
5 Questions Video Production Teams Will Ask You
As a client, you are probably used to asking questions to professionals whose services you are seeking. But when you’re getting the services of pros for your video production, you should be prepared to answer some questions. Any video production company worth its salt will need to understand its clients...
Explainer Videos: 5 Benefits They Bring to Your Business
One of the most disappointing things about researching a company is not figuring out what they do or what they offer from their site. It's a guaranteed method to turn off potential leads. This is why you need to integrate explainer videos into your website and other digital platforms to...
3 Reasons Video Is Essential for Your Marketing Strategy
Video content is a vital part of any successful marketing strategy. Some strategies may still work without video content, but they just can't be as good as with one. However, you might be sitting there and wondering: is video content really that good? The truth is, yes! Today, let's talk...
Here’s Why Viral Video Marketing is Great for Your Business
Video content is unquestionably king in the age of YouTube, Livestreams, Instagram Stories, and webinars. Year after year, more content marketers recognize the importance of incorporating video into their digital marketing strategy. Video content marketing can be used to advertise a product or service, increase customer engagement, and expand a...
How To Run A Successful Viral Video Marketing Campaign
It's no secret that video marketing is popular and effective. A report by HubSpot Research revealed 54% of consumers prefer video content marketing over email or social content. If that doesn't convince you, consider the following. The HubSpot Research found video was 43% more memorable than text and images. It's...
Top 7 Video Marketing Trends of 2018
If you've been staying on top of the latest video marketing trends, it should be no surprise that 2018 is set to be a year that smashes all expectations. Video marketing is poised to take over the digital landscape. Spending on mobile video advertising is expected to grow 49% in...