Developing an Effective and Memorable Video Brand Identity

Today's marketers face the fundamental challenge of conveying a brand's message across several platforms while also capturing the brand's identity.  Most businesses fail because they either create one batch of visual material that is shared across all social and digital channels or personalize content to different audiences without preserving brand...

Cinematic Interviews: A Different Way of Marketing

If you're like many other business owners who rely on video marketing to promote your company, then you know just how important it is to have high production value. However, high production values aren’t enough to create an engaging interview that will draw your audience in. What you really need...

5 Questions Video Production Teams Will Ask You

As a client, you are probably used to asking questions to professionals whose services you are seeking. But when you’re getting the services of pros for your video production, you should be prepared to answer some questions.  Any video production company worth its salt will need to understand its clients...

Here’s Why Viral Video Marketing is Great for Your Business

Video content is unquestionably king in the age of YouTube, Livestreams, Instagram Stories, and webinars. Year after year, more content marketers recognize the importance of incorporating video into their digital marketing strategy. Video content marketing can be used to advertise a product or service, increase customer engagement, and expand a...

How To Run A Successful Viral Video Marketing Campaign

It's no secret that video marketing is popular and effective. A report by HubSpot Research revealed 54% of consumers prefer video content marketing over email or social content. If that doesn't convince you, consider the following. The HubSpot Research found video was 43% more memorable than text and images. It's...

Top 7 Video Marketing Trends of 2018

If you've been staying on top of the latest video marketing trends, it should be no surprise that 2018 is set to be a year that smashes all expectations. Video marketing is poised to take over the digital landscape. Spending on mobile video advertising is expected to grow 49% in...