Guidelines to Make an Engaging Corporate Video This 2022

The phrase "corporate video" is unlikely to pique the interest of partners or potential clients. However, as large brands and small businesses transition to traditional corporate videos, this is beginning to change. It's no longer a secret how important video is in a digital marketing strategy. A corporate video focuses...

The Best Places to Add Your Video Testimonials To

In marketing, the use of customer testimonials is a tried and tested tactic. The effectiveness of these types of videos has led to their extensive use by businesses from all industries. There are many reasons these videos can be great for your business. We'll highlight how you can use them...

The Benefits of Video in Increasing Your Business Sales

In recent years, companies have immensely utilized video content to increase their sales. This is because video content is effective in helping businesses get their message across to their target audience. Due to the growth in the popularity of the internet, there has been increased interest in the use of...

Developing an Effective and Memorable Video Brand Identity

Today's marketers face the fundamental challenge of conveying a brand's message across several platforms while also capturing the brand's identity.  Most businesses fail because they either create one batch of visual material that is shared across all social and digital channels or personalize content to different audiences without preserving brand...

Cinematic Interviews: A Different Way of Marketing

If you're like many other business owners who rely on video marketing to promote your company, then you know just how important it is to have high production value. However, high production values aren’t enough to create an engaging interview that will draw your audience in. What you really need...

5 Questions Video Production Teams Will Ask You

As a client, you are probably used to asking questions to professionals whose services you are seeking. But when you’re getting the services of pros for your video production, you should be prepared to answer some questions.  Any video production company worth its salt will need to understand its clients...