The phrase “corporate video” is unlikely to pique the interest of partners or potential clients. However, as large brands and small businesses transition to traditional corporate videos, this is beginning to change. It’s no longer a secret how important video is in a digital marketing strategy.
A corporate video focuses on the entire company, its culture, and its employees rather than specific products or services. This way, the brand can build a more personal connection with the target audience and establish a greater sense of trust. It’s also a great way to communicate with existing or potential customers before you’re ready to build a complete inbound marketing campaign.
Here are five guidelines to make an engaging corporate video this 2022:
1. Plan Out Your Corporate Video Content
Before you begin filming, it’s a good idea to plan out the content you’ll be producing. This will give you a general idea of what will be discussed in the video and what you’ll need to cover. At this stage, you can also decide on a central message you want to convey.
For example, if you want to show off the company’s culture, you can discuss how team members work together on projects and how different departments relate to one another.
It’s also helpful to decide on a length for the video. If you want to highlight your products or services more prominently, you may want to keep it short (around two minutes). If you’re going to highlight the overall atmosphere at the office or your culture, you may want to keep it a bit longer (around five minutes).
2. Know Your Audience
It’s essential to take the time to know your target audience. This way, you’ll be able to determine what kind of language, visuals, and overall message will resonate with them. Think about what their goals and interests are in your company.
For example, if you’re a software company, you’ll want to make sure your video is geared toward the strengths of your software and how it can benefit customers. Videos that focus on solving particular goals or the experience of using the product will be more effective.
3. Know Where and How to Post
Once you’ve finished your video, you’ll need to decide where to post it. The most common choices include your website, blog, social media channels, and YouTube account. Test out a few different channels to see what works best.
4. Consider the Budget
Keep in mind that filming a corporate video can be an expensive process. There are usually legal and accounting costs associated with filming, but you may also have to pay to use specific locations or props.
If this is the case, you’ll want to make sure your video is a worthwhile investment. If you choose to film in-house, you may be able to reduce costs in this area. However, it will take more time to produce the video with all the gear you’ll need to bring in.
Corporate videos are a great way to build a brand or company’s reputation. Customers are more likely to buy from a company they can connect with, and a simple video can reveal the human side behind a brand.
It’s also a great way to stand out in a crowded market. Creating an engaging corporate video in a competitive business climate is a great way to make a lasting impression on current and potential clients.
If you need an animated explainer video for business, look no further than Epic Video Factory! If you’re interested in developing corporate videos for your company, we’re happy to help. Contact us now!