Today’s marketers face the fundamental challenge of conveying a brand’s message across several platforms while also capturing the brand’s identity.
Most businesses fail because they either create one batch of visual material that is shared across all social and digital channels or personalize content to different audiences without preserving brand consistency and familiarity.
What should you do differently? Your company should develop a video brand identity system as an extension of its visual content strategy.
The first and most important component of this system is your brand identity, which encompasses your company’s visual, mental, and emotional appeal and what it has to offer. The following points give you more insight into this visionary concept.
You Should Have a Strong Visual Branding
A systematic approach is essential to nail down visual identity rules for your brand to develop video content at scale.
To achieve this, create explicit guidelines for all content to solve publishing and consistency issues. These rules serve as the DNA for any content that symbolizes your brand, ensuring that every project meets your brand’s requirements.
Audit what you’re doing now to find the gaps and inconsistencies in your content. Proof them for any conflicts with regard to your own explicit guidelines.
Your Brand Must Reflect Your Distinct Culture
Your brand must be totally connected with your company objective and reinforce what your company stands for if you want to affect your audience.
Effective branding gives your company’s content a consistent and recognizable feel, and if your brand’s language and spirit resonate with a larger audience, it’s easier to grow and scale.
If your company’s basic values are centered on cooperation, fun, and teamwork, you must demonstrate this cultural dynamic in action.
Engage your audience as if they were a part of your company’s environment. Also, communication between departments, both externally and internally, contributes to your marketing momentum.
Your Brand Identity Standards Must Be in Every Content and Material
Every piece of content you create must comply with a set of precise guidelines for your brand to be easily recognized. Consider your brand’s branding requirements to be a guidebook or style guide.
With a clear vision and road map for how your brand voice should be expressed, all future branding activities will be easier and more cost-effective, and your team will have a better knowledge of your target audience, brand personality, and key values.
Your Brand Should Be Consistent in All Your Channels
One issue that cannot be overlooked is the plethora of venues available for showcasing your brand: Facebook, TikTok, Twitter, YouTube, Instagram, and even LinkedIn.
Each channel requires content that expresses your business identity in a unique way. However, it becomes an issue when you can’t use the same video across all devices and don’t have the budget to create a custom movie for each site.
A video-based brand identity system is something that costs a little money upfront but gives a long-term blueprint for all of your video production needs. This saves you time and money, and it has a better chance of keeping your brand’s overall appearance and feel.
The message here is that video brand standards are a quick and inexpensive approach to developing consistent content that can be adapted to numerous platforms.
If you need a corporate video production company to create your video brand identity, check out Epic Video Factory. We offer brand building, sales creating, and profit-producing videos for companies in the United States and Canada. Contact us today to get started!