The phrase "corporate video" is unlikely to pique the interest of partners or potential clients. However, as large brands and small businesses transition to traditional corporate videos, this is beginning to change. It's no longer a secret how important video is in a digital marketing strategy. A corporate video focuses...
The Best Places to Add Your Video Testimonials To
In marketing, the use of customer testimonials is a tried and tested tactic. The effectiveness of these types of videos has led to their extensive use by businesses from all industries. There are many reasons these videos can be great for your business. We'll highlight how you can use them...
The Benefits of Video in Increasing Your Business Sales
In recent years, companies have immensely utilized video content to increase their sales. This is because video content is effective in helping businesses get their message across to their target audience. Due to the growth in the popularity of the internet, there has been increased interest in the use of...
Developing an Effective and Memorable Video Brand Identity
Today's marketers face the fundamental challenge of conveying a brand's message across several platforms while also capturing the brand's identity. Most businesses fail because they either create one batch of visual material that is shared across all social and digital channels or personalize content to different audiences without preserving brand...
Kinds of Video Production in Toronto That Increase Leads
If you do not already include video production in your marketing strategy, you miss out on an essential part of your growth! Video can help you generate leads, which is the first step to building your business. Don’t ignore this; 83 percent of marketers say video helps lead generation. There...
Cinematic Interviews: A Different Way of Marketing
If you're like many other business owners who rely on video marketing to promote your company, then you know just how important it is to have high production value. However, high production values aren’t enough to create an engaging interview that will draw your audience in. What you really need...
How to Create Effective Video Marketing Content During the Post-Pandemic Times
Most if not all marketers will agree on the effectiveness of videos as a marketing tool. Truly, in this time and age, not utilizing videos as a part of your strategy is like sabotaging your brand. You certainly need one to boost brand engagement and increase sales. While the use...
5 Questions Video Production Teams Will Ask You
As a client, you are probably used to asking questions to professionals whose services you are seeking. But when you’re getting the services of pros for your video production, you should be prepared to answer some questions. Any video production company worth its salt will need to understand its clients...
Explainer Videos: 5 Benefits They Bring to Your Business
One of the most disappointing things about researching a company is not figuring out what they do or what they offer from their site. It's a guaranteed method to turn off potential leads. This is why you need to integrate explainer videos into your website and other digital platforms to...
3 Reasons Video Is Essential for Your Marketing Strategy
Video content is a vital part of any successful marketing strategy. Some strategies may still work without video content, but they just can't be as good as with one. However, you might be sitting there and wondering: is video content really that good? The truth is, yes! Today, let's talk...