You'll undoubtedly notice something when you go through your social media feeds: businesses upload videos more than anything else. Admit it: You've seen (and perhaps even tried) more than one of those cookery videos or viral advertisements that everyone raves about. There's no denying that video has surpassed text as...
7 Reasons Why Video Is the Hottest Growth Hack Right Now
Video marketing is the hottest trend in marketing right now. Videos have been gaining traction when properly used across social media platforms. It has been proven to increase conversions and engagement. No matter the device or platform, video is taking over the digital world. Here are some of the reasons...
How Animated Sales Explainer Videos Can Help Businesses
For any company, marketing should never be overlooked because it brings in customers. For this reason, all companies spare no expense with marketing. However, the tricky part is attracting their attention and getting them engaged. While there are many ways to achieve this, an animated explainer video is highly effective....
The Reason Why Animated Explainer Videos are so Successful
Explainer videos are a great way to communicate complex processes clearly and understandably. Other products, like physical ones like the ones we produce, maybe more abstract, but that doesn’t mean we can’t use explainer videos to make them more accessible. It’s even better if you have an early-stage start-up that...
Debunking the Most Common Myths About Explainer Videos
One of the most powerful types of content today is video. And today, the most popular videos are informative and entertaining—like explainer videos. An explainer video is a short video (most commonly 1-2 minutes) to describe the product, service or concept to a viewer. It is usually produced to entice...
Ways Animated Explainer Videos Improve Lead Generation Strategies
Nowadays, the competition is steep in the digital world. You always want to create something unique, but you're concerned that your instructional video will be too tough to understand, leaving you stranded. Fortunately, there are techniques to increase the likelihood of your training video generating leads by animating it. Read...
The Important Qualities of a Memorable Training Video
Training is an integral part of an organization's learning curve. Whether it's the introduction of a new procedure or product, improving cross-functional skills, or onboarding employees, an organization needs to educate and inform employees about new and upcoming changes. Training videos need to be effective and memorable. This is why...
Your Guide to Educational Videos and Finding Good Ones
What makes an excellent educational video? Teachers are constantly looking for new ideas, strategies, and lessons to help their students make progress and reach their potential but often struggle to find quality educational videos. Educational videos should motivate and engage students, utilize educational technology appropriately, and contain evidence-based learning strategies....
5 Ways Animated Explainer Videos Can Help Promote a Brand
Most businesses nowadays utilize various forms of media to engage their audience and reel in prospective customers. While this has been around since time immemorial, the technology in creating these media has evolved to a point where it can be entertaining and informative. One perfect example of this is an...
3 Signs Your Business Is In Need of an Explainer Video
Explainer videos can be extremely effective when it comes to helping you get your message across. This is doubly true for businesses that are trying to introduce their products and services to the market. Despite this, not all businesses are utilizing these types of videos. If you’re on the fence...