Utilizing Videos: Why Your Business Needs an Explainer Video

Explainer Video

There’s no doubt about it: video is a powerful marketing tool. Many consumers would rather watch a product video than read about it.

So, what does this mean for businesses? You’re missing out on an enormous opportunity if you’re not using video to promote your products or services.

But what kind of video should you make? An explainer video is a great option. Explainer videos are short and engaging, explaining exactly your product or service and how it can benefit your customers.

Still not persuaded that your business needs explainer video services? Here are five reasons that will change your mind.

5 Reasons Why You Need to Use Explainer Videos

  1. Explainer videos are an excellent way to introduce your business to potential customers.
  1. They help you explain your products or services clearly and concisely.
  1. They can be used to drive traffic to your website or landing page.
  1. They’re a great way to build trust and credibility with your audience.
  1. They’re an effective way to boost your sales and conversions.

If you’re not using explainer video services as part of your marketing strategy, you’re missing out on a valuable convenience to connect with your customers and boost your sales.

Different Explainer Videos You Can Use For Your Business

You can use many different types of explainer videos for your business. Depending on your organization’s goals, you may want to use a different kind of video. 

Check out below some of the most valuable types of explainer videos:

1. Animated Explainer Videos

It can be tough to get your brand noticed. With so much competition, you must find ways to make your business stand out. 

By creating an animated explainer video, you can grab attention and explain what your business is all about in an engaging and visually appealing way. 

In just a few minutes, an animated explainer video can communicate complex concepts clearly and concisely. These videos are also highly shareable, so they can help to reach a wider audience and promote your brand to potential customers. 

2. Whiteboard Explainer Videos

Whiteboard explainer videos are becoming increasingly popular among businesses of all sizes. There are many advantages to using whiteboard videos, including the ability to explain complex concepts in a simple and visually appealing way. 

Whiteboard videos are also highly shareable, making them an excellent marketing tool. Perhaps most importantly, whiteboard videos can help businesses to stand out from their competitors. 

With so many businesses using traditional types of advertising, a well-executed whiteboard video can help your business to stand out from the crowd.

3. Live-Action Explainer Videos

Live-action explainer videos are particularly effective as they combine the appeal of visual images with the clarity of verbal explanation. Live-action explainer videos can help businesses boost visibility, build trust with potential customers, and increase sales. 

In addition, live-action explainer videos are relatively easy and cost-effective to produce, making them an excellent choice for businesses of all sizes. 


There are many reasons why your business needs an explainer video. An explainer video can help you to improve your brand awareness, reach a wider audience, and boost your sales and conversions. It can also help you to build trust and credibility with your target audience. Investing in an explainer video is a wise decision for any business that wants to succeed in the digital age.

You should contact us if you are a business seeking a custom animated explainer video production in Toronto. Epic Video Factory is an expert in brand building, sales creation, and profit-producing videos to help your business succeed. Call us today for more details.

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