How Does Adding Videos to Your Landing Page Improve Your Website

person wearing headphones and watching a video on smartphone

A landing page is a web page that helps you to convert website visitors into leads by getting their contact information. It is a powerful online marketing channel that should be included in your content strategy.

No matter your digital marketing campaign, you will likely not get conversions without a good landing page. A landing page is a page on your website designed to get a visitor to take a specific action, such as making a purchase or signing up for a newsletter. 

A quality landing page can turn visitors into paying customers. You can increase your conversion rate by adding video to your landing page. Video on a landing page can increase your reach and open the door to additional opportunities.

With that said, here are the best benefits of incorporating video to your site’s landing page:

1. It Boosts Page Engagement

Videos are an effective way to keep visitors on your landing page. They are easy to consume and provide both visual and audio information. This is especially helpful in keeping people engaged and providing them with information in an easily digestible format.

People spend significantly more time on web pages containing video content than without. On average, people spend 2.6 times more time on pages with video than without. This difference highlights the importance of incorporating video into website content to engage viewers.

The study found that people spend, on average, more time on video landing pages that have shorter videos. In other words, videos are a great way to share a lot of information in a short amount of time. This makes them a valuable addition to any landing page.

2. It Improves your Site’s Conversion Rate

Adding videos to landing pages significantly increases conversion rates, often by 80-86 percent. This is in contrast to the average top landing page conversion rate across all industries, which is only 5.31 percent. The word video in email subject lines increases the likelihood that the email will be opened by 19 percent and clicked on by 65 percent.

Video landing pages are designed to make your product or service appear more interesting or entertaining to keep visitors engaged long enough to persuade them to convert into customers. Videos are also seen as an effective way to communicate with potential customers and share information about what you have to offer. Finally, videos can create an emotional connection with viewers, which can help establish a rapport with them.

3. It Increases Traffic to Your Website

More than four-fifths of those who use video marketing say that it has increased traffic to their website. In addition, optimizing your videos for search engines can help them become more visible. If you make social sharing buttons available on your website, visitors can share your video with their audience, increasing its reach.

4. It Promotes Customer Trust

Nearly half of all internet users have watched a video about a product or service before going to a store to buy it. Businesses can use this powerful marketing tool to reach potential customers. Videos can be a great way to demonstrate your product or service to potential customers, especially if your offering is complex and not easily explained in written form.

People are more likely to remember and recognize your brand if they see it in a video than if they just read about it. Videos also create more trust in you and your product because people can see how it works before they make a purchase.


Adding videos to your landing page can improve your website in many ways. First, it can help to increase your conversion rate by engaging your visitors and keeping them on your page longer. Additionally, it can help to improve your SEO by providing another avenue for potential customers to find your site. Finally, it can also help to build trust with your visitors by providing a more personal touch.

Epic Video Factory creates custom animated explainer video production for companies in the United States and Canada. Our team of animated explainer video experts has crafted the perfect video message for businesses around the globe. 

Whether you’re established and want to build your brand bigger, or a startup that needs to get the word out to the world about your new product or service, we can create a video that gets noticed, gets clicks, builds your brand and creates a steady flow of sales. If you need animated video services in Toronto, look no further than Epic Video Factory! Get in touch with us now!

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