85 Percent: The Impact of Corporate Video Production
Just how powerful are sales video productions in modern marketing? Try this on for size: website visitors who view product videos are up to 85 percent more likely to buy than visitors who do not, according to research by Internet Retailer. The attention-grabbing power of corporate video production in an increasingly distracted market is clearly understood by marketers which is why product videos are becoming a top priority for many online retailers.
What Makes a Successful Sales Video?
Whether you’re demonstrating how a product works or selling us on your service, an astronomical budget and lengthy timeline aren’t necessary for an engaging and successful result. Here are a few tips that can contribute to a successful video production:
- Get to the Point: Depending on the purpose of the video, viewers could tune out after just a few minutes. While it’s tempting to cram every little feature into your video, consider your most important highlights and focus on those while you have their attention.
- Answer Key Questions: Don’t just describe your product or service; address common concerns and questions head-on before they become roadblocks to potential customers. Find out what questions are most frequently asked and use them to your advantage in a sales video.
- Focus on the Benefit: In the end, viewers aren’t sold on a list of features and details. They’re sold on benefits—what’s in it for them. Maintain a focus on the positive emotion and vision attached to what you’re selling.
As one of the leading corporate video production companies in Toronto, we have created successful videos for our clients in Toronto, across Canada, and around the world. For examples of engaging sales video productions, check out some of our past work: in the Toronto area, as well as with clients across Canada and the rest of the globe.