Like any professional company, there are significant differences between the product, the process and the personality of any given video production company. Some may provide a better product than others may, and some might be easier to work with while others may be able to give you all the extra bells and whistles you desire… so how do you find the right fit for you? Let us explore the top 10 tips to consider when hiring a video production company.
Who is the company?
It is important that you choose a company that has stability, history and a good reputation. This is not to say that a brand new company is not the right fit – you need to mesh with the values, personality, capabilities and philosophy of the company. You need to make sure the company focuses on the kind of video production you plan to do.
You need to feel confident that the company you choose will reflect the quality you desire. The best way to ensure this is to look at their portfolio, talk to previous customers, and be confident that their quality matches your desire. If you look at particular projects and like their style, ensure that you talk to the company about utilizing the same production team on your video as well. A different team in the same company may not give you the desired results, so ensure you observe the whole team’s potential input to your project.
Does the company have the tools to undertake your project? Are you comfortable that they can deliver all the elements and unique qualities that you desire? Most of the videos produced today, are shared on websites or social media; therefore, it is important that the company you choose is able to ensure professional digital marketing support, guidance in video hosting and online deployment. You want the company you choose to be able to complete your project from script to screen without having to outsource to a third party that you have no control over.
It is important that in the initial meeting you are confident with the process they layout. You have to ensure that they clearly understand your needs and your ultimate goal and can achieve this. This process must define all parameters of the project, including the production team, timelines, funds, and any other production considerations.
Get a detailed quote
As part of your hunt for the right company, ensure that you receive detailed pricing quote from each company and make sure the quote is provided free—without strings attached. Also, ensure that when you compare the quotes, you are comparing the same thing from each company.
Hire a company that is excited about your project – they will give you a better result.
Hire a company who is willing to provide constructive advice and expertise to make your final product even better.
You need to be confident that someone will respond to your concerns, answer the phone, be available to answer questions, etc.
Can the company you chose to provide suggestions on how to market your video effectively? What networks can they introduce you to? Inquiring about marketing techniques can help ensure you get the results you were hoping for.
Written into all contracts should be the disclaimer that you will own the copyright to your video – you may provide permission for the company to use your video in their portfolio, but you ultimately own it.
As busy custom video designers, here at Epic Video Factory we have an entire team focused on helping you develop custom animated videos in 4-6 weeks; we are keen to ensure we understand your vision and can provide your desired product. Check us out or contact us at [email protected] to get started today.