A corporate video is a great way of showcasing what your business is. It also helps you build relationships and engages with your employees, clients, and partners. If you are planning to create a corporate video, just know that it is not an easy task. However, with our following tips, you should be able to create an excellent one soon.
1. Know Your Audience
Before you start creating a corporate video, you need to know who your audience is. In fact, it should be the first thing you must consider before you create a corporate video. There are two main types of audiences that you can choose: internal and external.
If you are creating a corporate video for internal purposes, then the main purpose is to engage and help your employees. Also, the video should have some value to your company. For example, a corporate video can be a great way of promoting a new product or service and educating employees on a topic they can use at work.
On the other hand, if you are creating a corporate video for external purposes, the main purpose is to engage and attract your clients and customers. For example, a corporate video can be a
a great way of introducing your company to a potential new client or customer.
2. Define the Purpose of the Video
Defining the purpose of your corporate video should come next. You can write it down, but it is always better to explain it verbally. For example, the purpose of a corporate video can be to show the current state of the company, introduce a new product, explain the process of a service, inform what the company does, etc.
3. Create a Storyboard
Creating a storyboard is one of the most challenging parts of the process, but it is also the most essential. If you don’t have any idea about creating a storyboard, you can check out these great resources to help you better understand what it is and how to create one.
4. Write the Script
When you know what you want to accomplish with a corporate video, you can start writing the script. The script should be concise and contain enough information to give a good idea of what the video is about. It might be a good idea to create a script together with your clients or employees because it will be much easier to get the right information.
5. Choose the Correct Equipment
When it comes to choosing the right equipment, you should keep the content in mind. For example, if you are creating an explainer video, you should have a good camera, a tripod, and a good microphone. On the other hand, if you are creating a corporate video to showcase the current state of the company, it is usually not necessary to have all this equipment.
6. Find Additional Visual Assets
Visual assets can be anything that can be used to help you better explain the content of the video. They can be images, charts, illustrations, photos, and even videos. You don’t need to create all these visual assets yourself since you can find them easily on the Internet.
Creating a corporate video is not an easy task, especially if you want to create a high-quality one. However, if you follow our above tips and create a thorough storyboard and script, you should be able to create an excellent one soon. Better yet, work with a video production company so they can get these covered for you.
Epic Video Factory offers video production in Ontario that will help create videos for corporate use, events, and more. Touch base with us to learn more about our services.