If you’ve been thinking about doing an animated video production to promote your company, you’ve found an art form with a wide creative palette to express thoughts and ideas. It’s a creative path that many companies prefer to avoid having to hire real actors (or even non-actors) who may not translate ideas well enough on screen. This isn’t to say you shouldn’t hire voice actors in your animation since many professional ones know how to convey dialogue better than actors do who appear on screen.
Animation can basically bring your imagination to life and can help translate an idea about your company that would have been otherwise impossible. Regardless, some companies mix a little bit of live-action with animation to provide something creative. No matter your video plan, you still need to plan it out visually. Even if you decide to go with very basic animation, it’s essential to plan out a story that will grab people’s attention immediately.
The only way to see it before it becomes reality is to create a storyboard. This artistic concept has been around since the earliest days of animation. Many animators who work for feature films still use storyboards so the production staff can get a basic visual sense of how the whole movie will be put together. You might be surprised to know that even live action videos are frequently planned out with storyboards.
How should you convey your animation visuals in your storyboard so your production team understands every scene before production begins? Here at Epic Video Factory, one of our specialties is creating animated videos for companies, and we know how useful storyboards are.
Conveying Visuals in Storyboards
If you’ve ever seen old photographs of storyboards from the great animated studios like Disney, you’ll notice that not all of them look like the finished product. Most of them are just rough sketches to give everyone a good idea of how each pivotal scenes will look. But they’re still drawn well enough so you don’t have anyone confused as to what a particular object or character is.
When creating a storyboard, it’s important to have someone draw well enough where everything in the frame is clearly understood. Also, writing the dialogue under each frame is going to be essential so everyone can see what’s being said for each scene. This text should be very legible in Sharpie ink so everyone on the production team knows every word.
Whether or not you want to use color in your storyboard is a matter of personal preference. It can help considerably if you have a lot of vivid color in your animated video representing your brand. Using branding colors in your video can help your production team get a strong feel for the overall visual style you want.
Let us help you put together a professional animated video promoting your company here at Epic Video Factory. We’ll work closely with you putting together a compelling storyboard first so you’ll know exactly how it’s going to look before the real work starts.
Contact us so we can tell you more about our animated video productions and how our procedure works. With our expert creative team, we can put together a video in any category, including live action for use online or other media outlets.