All businesses want to increase brand presence on the internet. Before, everybody relied on search engines. But these past few years we have seen the impact social media has on different industries. People turn to social media when they look for certain products and services.
When you look at all top search results you would often find videos. In fact, videos are about 50 times more likely to land on the first page of the results. Why do search engines prefer videos? It is because videos are often fresh and entertaining and they are also likely to be liked and shared. It is also due to to a video