These days, it’s a challenge to grab and hold someone’s attention long enough to get a marketing message across. Twenty years ago, people read newspapers and magazines far more than they do now. Today’s consumers are busy people, and few have the time to spend perusing print advertising. Modern shoppers want their information fast and to the point. An excellent web video production company can make that happen.
The generation that grew up with Sesame Street and MTV is accustomed to receiving short bursts of information delivered in an exciting fashion. We’re not here to argue whether this is or is not a good thing; we’re merely stating a fact. Offer most 21st century consumer the choice between a text-filled static ad and an eye-catching internet video ad and the odds are overwhelmingly in favor of their viewing and responding to the video presentation.
According to the report Newpapers: By the Numbers written by members of the Poynter Institute and Pew Research Center, newspaper advertising revenues have been spiraling downward for at least a decade and the trend is expected to continue. If your business relies on newspaper and magazine ads, you’re probably missing a big part of your intended audience.
A lot of internet surfers and shoppers are pressed for time. This makes users far more likely to watch an engaging video than to spend time perusing a detailed written description. There is no better way to quickly convey the benefits of your product or service than with a great video. A well planned, perfectly executed marketing video can tell your story no matter what your industry, product or service.
There are many outfits that can produce a nice video. Unfortunately, niceness is not the only thing that comprises a first-class internet video. An excellent video combines professional production values with compelling content that reaches your intended audience in a very personal way. A great video sets you up as an authority that online users will turn to again and again. There is no doubt that internet video marketing is here to stay.
Epic oversees every aspect of video design and production and markets messages where they do the most good. Want to see what we do? Click here to take a look at our portfolio of projects.
When you are ready to know more about what a first-class web video production company can do to increase your brand recognition and ramp up your sales numbers, contact Epic Video Factory.