You’ve likely seen a few sales video productions where you had to sit through endless narration of how great a company is, how environmentally conscious they are, or how many of a product they sold. While they may have a right to boast about those things in a sales video if their products are superior, today’s public may not always go for this. The reason is because so many people who shop with companies or businesses want a symbiotic relationship. This means the customer becoming just as important as the company is.
It’s something to think about when you’re putting together a video where you want to reach customers. How do you manage to talk about yourself, though, while still making it about the customers? You can do that by showing rather than telling.
Showing What You Can Do for Others
There isn’t anything wrong with telling about your backstory first to set up what your company ideals are. However, this shouldn’t take any more than a few minutes so you don’t turn it into a video of patting your own company’s back. At this point, showing your products or services you offer will be the path toward pointing to the customer and helping them solve problems.
You’ve likely heard the “find a product that solves a problem” concept many times before. The important thing is to prove your product can solve that stated problem. Through compelling demonstration (along with customer testimonials), you can prove that when customers turn to you and your products, positive results are going to happen.