Building Effective Instagram Videos

Instagram has gone from being an upstart in social networks to becoming one of the big three along with Facebook and Twitter. By deftly focusing on mobile and the hunger for even more content its creators have cemented it as a place where the biggest celebrities and the closest of friends can share pictures and video with each other and the world. Instagram is also fast becoming a place where marketing is becoming more and more prevalent, with brands aligning with popular Instagram accounts, and leveraging this brand new visual platform in new ways. Instagram videos are a great way to share your brand with the world but there are some things to keep in mind to maximize their effectiveness.

Know When to Use Video

Instagram is predominantly pictures and the simple way it expresses things visually is one of its best features. While videos of three to fifteen seconds in length are possible on the platform it