Why should websites have videos? First, it can increase the time visitors spend on your site. More time on the site means more page views, which ultimately means more conversions. If your videos are engaging, informative, and creative, it will increase your chances of getting more traffic and, ultimately, your ranking.
Videos can be used to answer frequently asked questions (FAQs). This can help the customer understand how things work and what to expect. The customer will ultimately feel more comfortable and confident. This will aid in the overall conversion rate.
There are endless benefits to putting up videos on your website. It’s a surefire way to boost engagement and help reach your goals. But how do you do it right? Well, in today’s article, we’ll discuss that.
Here’s what you need to know:
Create a Homepage Background Video
Your website homepage background is a vital part of the overall user experience. This will set the mood and tone of the website. Background videos can introduce the brand, give a story, or show the products or services offered.
It can be used as a backdrop to another video or as a standalone video. A homepage background video can show videos, images, or text. It can tell a story or explain the business’s overall vision.
Include Videos in Your Content
If you’re already writing blog posts, including videos in those posts can help your blog posts become more engaging. This will help increase your overall conversion rates. You can give more information and show the product or service used with videos.
It’s also a great way to put your company on a personal level. It allows your audience to connect with your company more personally. Your customers can feel like they are talking with a friend or someone who understands them. You can give a personal experience that will allow them to trust you more.
Include a Call to Action
If you’re already writing blog posts, including videos in those posts can help your blog posts become more engaging. This will help increase your overall conversion rates. You can give more information and show the product or service used with videos.
It’s also a great way to put your company on a personal level. It allows your audience to connect with your company more personally. Your customers can feel like they are talking with a friend or someone who understands them. You can give a personal experience that will allow them to trust you more.
Repurposed Content for Videos
When it comes to repurposed content, the term means content that has been published in a previous format. For example, a blog post can be repurposed into a video.
Videos are a great way to increase engagement on your website. It gives you a chance to show your product or service in action. You can also show how your product or service can be used.
You can use a video to provide more information that can’t be provided in a blog post. Take the video and embed it in the blog post. Use the videos as a way to get more engagement and additional traffic.
The Bottom Line
So there are a few things to keep in mind regarding online video. First, start with an excellent call to action. Second, learn how to create a background video for your website. Third, include videos in your blog posts. Lastly, use repurposed content to create videos.
Videos are a great way to increase engagement on your website. It gives you a chance to show your product or service in action. You can also show how your product or service can be used.
If you are looking for a video production company, we can help you. Here at Epic Video Factory, we provide custom explainer videos for companies in the United States and Canada. We offer brand building, sales creating, and profit-producing Videos. Contact us today to learn more and get started! Get a free quote online now.
