If you’ve been staying on top of the latest video marketing trends, it should be no surprise that 2018 is set to be a year that smashes all expectations.
Video marketing is poised to take over the digital landscape. Spending on mobile video advertising is expected to grow 49% in 2018, hitting up to $18 billion.
If you want 2018 to be the year where your business takes off, you need to create a compelling video marketing strategy to set yourself ahead of the competition.
Just remember, this isn’t about a change in animation or technology. It’s about a shift in the habits, preferences, and aesthetics of your audience. The success of your business’s marketing strategy depends on how well you understand your target audience and their online needs.
It’s vital that you stay on top of all of the newest trends. Video marketing is changing by the day–don’t let your marketing strategy get left behind.
What’s next in the world of video marketing?
We’ve put together a list of the smartest video marketing trends you should watch out for. While you’re putting together a marketing strategy, keep these trends in mind to take your business to the next level.
Why Video Marketing?
Videos are everywhere.
From Facebook Live to Youtube, video drives 74% of all internet traffic. Videos have everything a consumer is looking for–they’re eye-catching, entertaining, and they make information easy to understand.
In just a few short minutes, videos can establish a brand presence for any business and set your product apart from the competition.
Videos can help with user loyalty too–they can show another side of your business and convince customers to trust you and your brand. If you can create video content that truly resonates with your audience, you’ll be able to connect with them on a whole new level.
More and more, the preferred way of consuming information on the internet has been through videos. Online platforms are making it easier than ever to make the switch from text to video.
For small businesses, it’s more important than ever to stay tuned to the hottest video marketing trends.
Video Marketing Trends of 2018
If there’s anything you should take away from the changing marketing trends in 2018, it’s that video marketing isn’t just an option anymore–it’s a necessity.
With the overwhelming amount of video content out there, following the trends (and taking them outside the box) is the best way to rise above your competition. Check out some of the top video marketing trends of 2018:
1. Live Streaming
Live videos have been booming in popularity in the recent years–and this trend is here to stay.
Although it started as a niche, it was picked up by Facebook, Youtube, Snapchat, and Instagram. It offers an instantaneous connection between your brand and your consumers–you can broadcast a live information session, Q&A, or show an unedited behind-the-scenes look at your business.
This form of video marketing has some other great advantages:
- Authenticity. Viewers like to see that your business is producing spontaneous, authentic content. This can help you win the trust of your audience.
- Cost efficiency. Live streaming means you don’t have to invest as much in the film work, editing, or music. And once your live broadcast is over, you can keep circulating the video for more viewers to see.
- Quality. Viewers are notorious for skimming through content–live videos can get an audience’s attention and keep it for a set period of time. They spend much longer watching live videos than pre-recorded content.
2. Telling “Stories”
When Snapchat first introduced “stories” to its app in 2013, the concept took off.
Stories are temporary photos or videos that can be viewed for up to 24 hours before they disappear forever. The idea of temporary stories caught on, and soon other platforms like Instagram and Facebook were using it too.
But with so many businesses using stories, you’ll have to really think outside the box in order to impress your users. Expect 2018 to bring bigger, better, more interesting stories across the web.
3. 360-Degree Videos
360-degree and virtual reality videos are innovative, attention-grabbing marketing campaigns.
In a 360-degree video, viewers can see every angle of a video just by clicking and swiping on the screen.
There’s nothing people like more than cutting-edge technology combined with standard video marketing. Your viewers want to see something new, fresh, and exciting.
5. How-To Videos
How-to, or “explainer” videos, are much more likely to go viral than most other forms of videos.
How-to videos are short, informative pieces offering an in-depth and hands-on explanation of how to do something. It could be anything from a recipe, a DIY craft, construction project, or anything that people want to learn how to do.
These videos make a great impression on social media because they tend to be relevant, interesting, and easily shareable ways to learn things online. There’s no shortage of topics you could cover in a how-to video–the opportunities for branding are endless.
7. Video Transcription
While transcribing your content might seem like just an extra expense, taking the effort can pay off in the long term.
Here are some reasons why you should transcribe your videos:
- SEO. Video transcriptions can actually improve your video’s SEO. Using optimized keywords in your transcriptions can help your video rank higher on search engines and bring more viewers to your product.
- Smartphones. For all your viewers on their smartphones in public or sound-prohibitive spaces, having text means they won’t have to turn on the audio to enjoy your content. Better yet, you can ensure that they won’t keep scrolling.
- Accessibility. The more viewers you can get–the better for your business. Providing video transcriptions means you’re not excluding deaf, hard of hearing, or non-native English speaking customers who may need text to guide their viewing experience.
The Bottom Line
The video marketing trends of 2018 are all about online engagement. Stay up to date with the latest tech, the newest trends, and what your customers are looking for.
In the last few years, videos in the digital marketing world have taken off. What the future holds is up to you and your business (and your customers, of course). Get on board and make sure you’re up to date on the trends as they come.
Video marketing is already conquering the online world. Be sure your business isn’t left behind.
Need more help tapping into some of the hottest video marketing trends? Looking for a video that can bring value to your brand? Contact us today!