Tips Regarding the Optimal Length of a Social Media Video

creating a video

Videos shared on social media can be anywhere from a few seconds to several hundred. Although it is tough to pin down the best time for maximum involvement, it must exist.

Whether you want more views or a higher search engine rating, video marketing must be a part of your strategy. Keep reading to learn how long your videos should be on each platform.

Best Length of a Twitter Video: 44 Seconds

Twitter restricts video length to only 140 seconds. It was Twitter’s character limit for a while before it was increased to 280. Besides posting text and images, it’s possible to use a clip as an introduction and a teaser for a full-length video on video-sharing sites like YouTube and Vimeo.

Two-Minute Videos Perform Best on YouTube

Posting videos for up to 12 hours is permitted (or even more if you compress them to less than 128 GB). Your YouTube video’s ideal length will change based on what you hope to achieve with it.

Generally, your video should be under 120 seconds long if you want it to go viral. Consequently, Youtube’s release of Shorts makes it a viable alternative for your YouTube account.

Instagram’s Ideal Bideo Length for Posts, Stories and Reels

Instagram is its unique social media beast, and for years the platform has been dropping hints about a forthcoming video revolution. The Instagram video pivot was announced in 2021 by CEO Adam Mosseri, who said, “We’re no longer a photo-sharing platform.” Instagram’s three primary video types each have their own distinct audiences and potential reach.

Instagram video length capped at 60 seconds

With the desktop software, users will be able to upload videos up to 60 minutes in length beginning in 2021. Instagram only plays the first minute of a video, but clicking through will let you watch the full 15 minutes.

If it’s a quick one, try for at least 30 seconds. If it’s not, try for between two and five minutes. Keep in mind that a one-minute response time is still preferred. You’ll need a memorable appearance that draws others in to make it off the grid.

Insta-Stories only last for 15 seconds

The maximum length of an Instagram slideshow is still 15 seconds. Use no more than seven slides at the most (three is fine). Each fall should provide a call to action or other helpful information.

The time limit for Instagram Reels is 15-60 seconds

Short-form videos and trending moments are perfect for Instagram’s Reels. However lengthy or short you want your video to be is entirely up to you. Every Reels video is at its most potent in the first few seconds. If you can get people interested immediately, they’ll be more inclined to stick around for the rest of your presentation.

The Standard Length for a Facebook Video Is Under a Minute

For optimum virality on Facebook, videos should be less than a minute long, and stories should be no more than 20 seconds long. The industry standard for in-stream advertising is three minutes of video. A Facebook video can’t be more than 240 minutes. Longer videos may not perform as well. However, this is not always the case.

Facebook’s video algorithm favours native video content, regardless of duration. In other words, you can never share a link to a video hosted on another site like YouTube or Vimeo but must post the movie directly instead.

TikTok Videos Should Be between 7 and 15 Seconds Long

Within the past year, the app’s maximum video length has climbed from 1 to 3 minutes and 10 minutes. However, you should still aim for brevity.

Even though they like new things, TikTokers tend to stick with what they know. If you want to give yourself the best chance of winning, you should wait about 15 seconds. That’s just the right time to get and keep someone’s attention. 


There is no one answer for how long a video for social media should be since app updates can make it vary everty time. This is why you need to pay attention to recent updates on every platform.

If you are creating a video for social media, keep it short and to the point. Focus on providing your message in an engaging and visually appealing way. And most importantly, don’t forget to consider your audience when deciding on the length of your video.

Do you need help with your video marketing campaign on social media? The folks at Epic Video Factory can assist you. We are a corporate video production company. We provide animated explainer videos and social media video production services. Our mission is to create interesting, high-quality videos that effectively communicate with our clients’ intended audiences. Utilize our services today.

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