Corporate videos are a powerful marketing and communication tool to promote your brand, products, or services. You can also use them to educate your employees or customers.
As a business, you want to make sure your corporate videos are engaging and informative. After all, these videos represent your company, and you want to see that they’re putting your best foot forward. So how do you guarantee your corporate videos are engaging?
Here are a few tips:
1. Start with a Clear Objective
What is the purpose of the video? What do you want your viewers to take away from it? Once you know the answer to these questions, you can focus on creating content that supports your objective.
2. Keep It Short
As the saying goes, “brevity is the soul of wit.” In today’s fast-paced, attention-deficit world, audiences don’t have the patience for long, drawn-out videos. The key to keeping your corporate videos engaging is to keep them short.
Don’t be afraid to edit. Just because you’ve shot a lot of footage doesn’t mean you have to use all of it. In fact, most of it won’t be relevant to your video’s objective. So be ruthless in your editing and only include the absolutely essential footage.
3. Be Relatable
If you want your corporate video to be more engaging, make sure it’s relatable. That means ensuring that your video speaks to your target audience and addresses their specific needs and pain points.
To do this, you need to understand your audience. What are their biggest challenges? What do they want to learn more about? What kind of tone would resonate with them?
Once you have a good understanding of your audience, you can start planning your video content. Create a script that tells a relatable story and highlights the key points you want to get across. And don’t forget to use visuals to help drive home your message.
4. Be Authentic
Being authentic means being true to who you are and what your company is all about. Don’t try to be something you’re not, but focus on showing your authentic self in your videos.
People are attracted to authenticity because it’s a rare quality. Authenticity is a breath of fresh air in a world full of fakes and phonies. When you’re authentic, people know they can trust you. They know you’re not going to put on a show or try to be someone you’re not.
5. Keep Your Videos Personal
This doesn’t mean that you need to make them all about your personal life; instead, you should focus on making them about the personal lives of your employees or customers. This could mean featuring customer testimonials or employee stories.
6. Use Humour
When it comes to making your corporate videos more engaging, one thing you can do is use humour. After all, who doesn’t love a good laugh?
Humour can be a great way to engage your audience and make your video more enjoyable to watch. But, of course, it’s important to use humour in a way that is appropriate for your brand and your audience.
There are a few key things to remember when creating corporate videos that will engage your audience. You first need to start with a clear objective. Then, keep the video short and to the point. It is also essential to keep your video relatable, authentic and personal. Finally, be creative by adding humour.
By following these tips, you can create corporate videos that are more engaging, creative, and memorable.
Epic Video Factory is a corporate video production company based in Toronto, ON. We offer a wide range of video production services to businesses and organisations across Canada and the United States.
Whether you need a corporate video, product video, or anything in between, we can help. Contact us today to learn more about how we can help you achieve your goals.