Social video content is shared 1200% more than text and photos combined. Users are more likely to complete a video than read a news article or blog post. And, if you’re wondering about commercials, 30-second YouTube ads are more likely to be useful than having sponsors on your website.
So, while posting on social media, start marketing campaigns and adverts with videos right away. Are you unsure how to proceed? Here are ten ideas for creating the finest social video content.
10 Tips for Amazing Social Media Videos
1. Begin With A Strategy
As with any content you create, it’s important to have a strategy and goal for your social media videos. What are you trying to achieve? More website traffic? Better brand awareness? Improved sales or conversions? Knowing what outcome you want will help guide the creation of your video and ensure it is successful.
2. Keep It Short
When it comes to videos on social media, shorter is almost always better. You have a very limited amount of time to capture your audience’s attention and get your point across, so make sure your video is direct and to the point. The average social media user has a short attention span, so unless you create a longer-form video (like a tutorial), aim for something 60 seconds or less.
3. Make It visually Appealing
Your video may have great content, but people are likely to scroll right past it if it’s not visually appealing. Make sure your videos are visually interesting and engaging, with bright colours, attractive graphics, and compelling footage.
4. Use Professional-Quality Video
If you want your brand to be taken seriously, using professional-quality video is important. This doesn’t mean you need to hire a videographer or buy expensive equipment, but it does mean using high-quality footage and audio, and ensuring the overall production value is high.
5. Write A Compelling Script
Even the most visually appealing video won’t be successful if it doesn’t have great content to back it up. Take the time to write a script (or at least outline) for your video before starting the production process. This will ensure your videos are clear, concise, and on-brand.
6. Invest In Good Editing
Once your video is shot, it’s time for post-production and editing. Even if you don’t have professional editing experience, plenty of great (and affordable) video editing tools can help you create a polished final product.
7. Add A Call-To-Action
Your video should have a clear call-to-action (CTA) that tells viewers what you want them to do next. Whether you want them to visit your website, sign up for your newsletter, or make a purchase, make sure your CTA is clear and easy to follow.
8. Optimize For Each Platform
When posting your video on social media, it’s important to optimize it for each specific platform. Each social media site has different dimensions, so make sure your video is the right size and length for your platform. You should also tailor your videos for the different types of users on each platform. For example, Facebook users are more likely to watch videos with family or friends, while LinkedIn users are more business-focused.
9. Use Hashtags
Hashtags are a great way to improve the reach and engagement of your social media videos. Do some research to find the best hashtags for your industry, target audience, and goals, and be sure to include them in your video’s caption and tags.
10. Share Consistently
To get the most out of your social media videos, it’s important to share them regularly. This doesn’t mean spamming your followers with constant videos, but rather sharing a few quality videos consistently. You can also mix things up by sharing live videos, user-generated content, or repurposing existing video content into new formats.
Following these tips will help you create social media videos that are both successful and engaging. Remember to keep it short, make it visually appealing, use professional-quality video, invest in good editing, add a call-to-action, and share regularly.
Whether you are promoting your business, product, or service, you want to make the most of it by creating videos that will engage your audience. If you are looking for a social media video production company in Toronto, then Epic Video Factory can take on that challenge! Let us create high-quality videos that will help your business grow. Contact us today to get started!