Explainer videos can be extremely effective when it comes to helping you get your message across. This is doubly true for businesses that are trying to introduce their products and services to the market. Despite this, not all businesses are utilizing these types of videos. If you’re on the fence about using explainer videos, then we’ve got just the thing for you. Here are three notable signs that you business is in need of an explainer video.
You Aren’t Explaining Your Business Well
Effective communication is not a straightforward matter, and sometimes you can’t explain things in just a few words. But an explainer video is a magical way to put things into motion because people are inherently more responsive to visual media than anything else. Now that you’ve caught their attention, it’s time to persuade them. Explainer videos excel at that.
An explainer video is designed to get your potential audience excited about your service, product, or concept with language and visuals that connect with customers. This makes it a powerful tool for selling.
You Aren’t Converting Website Visitors to Leads
It’s a fact of life on the modern internet: in over half of cases, people visit a website for less than 15 seconds before they click away. This trend makes it easy to lose potential customers. Combine this with people’s increasingly short attention span and it’s easy to understand why you aren’t converting all of your website visitors. Indeed, you need engaging content to convert leads.
While words can sometimes be effective to sum up your business, an explainer video can do the same thing in less time. This will help you reach more people and help them understand what your business has to offer. By using an explainer video, you increase the likelihood of converting website visitors, which in turn, will help your business achieve both its long-term and short-term goals.
You Need to Strengthen Your Business’ Credibility
Credibility is a measure of trust. It’s one reason customers will choose your competitor over you. Credibility is a major factor that keeps customers from choosing your competitor over you. And while there are a slew of different ways to improve credibility, explainer videos are extremely effective when used in the right way.
Businesses use explainer videos for more than just improving sales. They are also used to add an air of authenticity to your business. It’s like this: a few decades ago, only big brands could afford professional ads, so seeing a professionally done explainer video on your website will make your customer think of your business as a big brand. Then, the customer will be more likely to conclude that the quality of your product is high. The best part of using an explainer video is that the consumer doesn’t see it as an ad; rather, they view it as a quick guide to understanding your product, and in the process, they get sold on it. After all, explainer videos are tailored to showcase your product in the best possible light.
Traditional sales copy is rarely effective for businesses that are trying to establish themselves. Explainer videos, in contrast, can make your brand look more credible and demonstrate the product in action.
We hope this article proves to be useful when it comes to helping you determine whether your business is in need of an explainer video. If you’ve noticed some of the things that we’ve mentioned in your business, then it’s best to invest in an explainer video. While the costs may seem offputting, explainer videos can help you maximize your potential and grow your business.
Epic Video Factory is a custom video studio offering animated explainer video services for clients. Our goal is to offer corporate video production services and help businesses reach their goals in tapping into potential customers through email marketing campaigns. Ask us to create an explainer video today and boost your business to success.