Reasons Your Business Needs an Explainer Video.
Today’s market is more cutthroat than ever before. Minnow businesses have to struggle to stay afloat while leviathans make waves and swallow whoever they please. To grow big and strong, the minnows can’t go around chasing customers, but need to find a way to lure them in for long enough to turn them into customers. That’s where the explainer video service comes in.
What Does An Explainer Video Service Do?
In a nutshell, the explainer video service takes your product, service or just idea of any kind and presents it to your present or future patrons as a cartoon.
Cartoons are the best way to approach children, who are impulse buyers and have more purchasing power than ever before. They are also prone to bonding to a brand they can relate to, often staying loyal to it for decades to come. All you have to do is not bore them, which is easy if you can keep your ideas simple.
By making yourself explain what is that you do in the simplest terms possible, you drill down to the core of your business until you strike gold. These nuggets of wisdom are then refined until you’ve got a workable explainer video script. The simpler you make it, the better, as then it becomes more approachable, breaking through language and cultural barriers as well.
In an ideal scenario, parts of your video will be so fun, relatable and approachable that the audience will turn them into memes, which are easily edited and shared tidbits of content. In that way, your audience will do the marketing for you for free, making your brand go viral worldwide.
Who Needs Explainer Videos?
Businesses that desperately want to improve their engagement metrics or those that struggle to define their brand message need to commission at least one explainer video right away. Those businesses that aim at a younger, easily distracted viewer who uses mobile devices need to use the explainer video service as a core way to communicate.
If you find your online business slipping down the search results ranking, you absolutely need an explainer video. Engagement metrics, such as how long a visitor stayed on your landing page, factor into how well your business performs in the search results.
Search engines keep track of what’s going on after the visitor clicks on one of the search results — did the visitor stay and if so, what were the interactions? If the stay was brief and there were no interactions, that might mean the search result is not relevant to the search term and it gets demoted in the search rankings.
How Can An Explainer Video Help Your Business?
In those crucial few seconds when the visitor arrives and you have to not just make a positive first impression but also wholly capture the visitor’s attention, an explainer video does both and performs better than text.
As explained by Jakob Nielsen, a usability expert, the human mind craves information and scans whatever it sees like a predator sniffing out prey, which is how a visitor surfing the web evaluates your business as well. If there’s no scent or the scent is too weak, the visitor simply moves on.
For example, Jakob’s research shows that, on average, 80% of web users don’t scroll at all, paying no attention to content that’s found “below the fold”, meaning whatever you show on top of your page is what counts. Even those that do scroll below the fold typically only scan the content and stick around for a few seconds at best.
All of this means you shouldn’t be presenting your offers and ideas in a huge wall of text, unless you’re a superb writer willing to spend time on creating many versions of your pages and serving them randomly to gauge their performance aka. A/B testing. Even then, you’ll find that a mediocre explainer video outperforms your writing, giving you better returns on your investment.
Let’s turn to Jakob one more time and see how much online visitors read. Keep in mind these findings were done by eyeball tracking of volunteers from all walks of life as they browsed the web, so they are as reliable as they get. On average, a visitor will read about 20% of words on a web page. Most often, they skim the text in search for interesting phrases and tidbits of information and only scroll down if what they find appears to fulfill their need.
An explainer video conveys information without the need for scrolling or reading while synergizing with other forms of content. You can still put a wall of text below the explainer video, and if it’s superbly written, you’ll get astounding results.
Explainer Video Service — Benefits
Video is the leading form of content these days, being less intimidating and more approachable than anything else. Creating a video allows you to leverage video-centric platforms, such as Youtube, increasing your market presence at no added cost.
As your video gets views, likes and shares, the platform’s algorithm bumps your video higher up in search results, which gives you free marketing. If you have a detailed brand strategy, you can feature your brand in the explainer video, serving as copyright protection.
Your superb text can be copied and rehashed by your competition but your branded explainer video cannot. If your competitors try it, they can only turn it into memes, giving all the traffic back to you and doing free marketing for you.
Conclusion
Success does not come from swimming in the wake of leviathans, hoping for enough scraps to survive. It comes from finding your niche, understanding your visitors and luring them in until they become customers. The behavior of online visitors in the 21st century is shaped by these trends:
- broadband internet has made video the default form of content
- the majority of internet traffic is from mobile devices, which have small screens
- online users are easily distracted and perpetually bored
- presentation of information matters more than the information itself
Lure your audience in and provide it with genuinely interesting, informative and relatable content in the form of an explainer video. It will repay you with engagement, generosity and loyalty, growing your business until it someday also becomes a leviathan.
Conclusion
Success does not come from swimming in the wake of leviathans, hoping for enough scraps to survive. It comes from finding your niche, understanding your visitors and luring them in until they become customers. The behavior of online visitors in the 21st century is shaped by these trends:
- broadband internet has made video the default form of content
- the majority of internet traffic is from mobile devices, which have small screens
- online users are easily distracted and perpetually bored
- presentation of information matters more than the information itself
Lure your audience in and provide it with genuinely interesting, informative and relatable content in the form of an explainer video. It will repay you with engagement, generosity and loyalty, growing your business until it someday also becomes a leviathan.