How to Create Effective Video Marketing Content During the Post-Pandemic Times

video content

Most if not all marketers will agree on the effectiveness of videos as a marketing tool. Truly, in this time and age, not utilizing videos as a part of your strategy is like sabotaging your brand. You certainly need one to boost brand engagement and increase sales. 

While the use of videos was important in 2019, it has become imperative since 2020 when the pandemic unexpectedly put most other forms of marketing at a stop. 

Because we believe effective video marketing is non-negotiable in a post-pandemic world, your trusted animated explainer video company shares tips on how you can come up with creative video marketing content:

1. It’s got to be shareable.

Being shareable is no longer just a trend. It is a necessity. The only way you will be able to increase brand awareness after the pandemic is by getting the attention of your audience. The best way to do it? Make a video that is interactive and easy to share on social media. It should incite the emotions of your target audience and the best way to do that is by incorporating storytelling in the video.

2. Make the video short and to the point.

Videos that are short in length get a better engagement rate than long ones. The same goes for your video marketing content. Remember the attention span of your audience is the shortest because of the pandemic. Keep your explainer video short and sweet to ensure you don’t lose your audience’s attention.

3. Use storytelling to grab attention.

Storytelling videos have become a must-have content because they get the attention of your audience and compel them to emotionally connect to your brand and products. They also allow you to build trust among your audience and increase conversions since they allow your target audience to easily visualize and associate with the brand.

4. Use a clear call to action.

To have the best ROI of your video marketing content, incorporate a strong call to action e.g. buy now, sign up, visit stores, etc. This will allow you to guide your viewers and get them to do what you want e.g. buy a product or service.

5. Be strategic when uploading your video on social media.

If you want to make the most out of your video marketing content, you need to strategically upload your video on social media. You need to keep one thing in mind: not all videos are good for all platforms.

There are videos that are not appropriate for use on social media. For example, those that are too long or don’t encourage interaction.

If your video is good for one platform, it might not be good for the other. For example, videos that are shareable are best for social media, but not necessary for YouTube.


Marketers now have to change their marketing strategy and come up with something new. In this time and age, companies that thrive are those that are disruptive and innovative. But their innovation does not stop at creating a new product with new features, but also at creating new marketing strategies. And now that animated videos for business are one of the best things you can do for your brand, you should certainly get one done and reap its benefits!

Epic Video Factory offers services for animated explainer video production in Toronto that can be beneficial for your business! Contact us today to learn more about what we can do for you!

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