Creating a video to help promote your business is easy. Getting good viewership is a whole other thing. There are a lot of brands out there whose videos are actually amazing, yet they go unnoticed. This is because they lack effective techniques that can attract viewers and make them click.
If you are considering using a video to promote your brand too, then it is important that you learn the techniques we listed here:
- Have a tagline close to the play button or just below the video window. This will motivate viewers to click the URL website name. Directing people to your chosen webpage subtly can help get you more traffic.
- Use the storytelling technique in a relatable way. This means that you should think of certain situations that your target market could possibly be going through. You might need to do market research for this. But this will pay off, because when people see a scenario that are quite similar to what they