Why Explainer Videos Are So Effective for Communication


Communication is so important for relaying information and promoting your brand, products or services. It can be done in many different ways, so figuring out the best course of action isn’t always easy. However, explainer videos are a proven method that truly works.

Explainer videos are a more effective way to get your message across, as they’re short and sweet as they get right to the point. If you need a few more reasons, here are six:

1. They Are Easy to Digest

Explainer videos are simply easy to digest when watched by your target audience. They are not lengthy, boring or drawn out like other kinds of materials when planned and produced right either. Instead, they quickly get your point across. 

In this day and age, where so many people have a hard time sitting through other types of videos, it’s best to produce explainers that are fast and simple. As long as they aren’t time-consuming while staying interesting, you’d be surprised at the reception they receive.

2. They Are Informative

Explainers say everything you need to in just a few minutes, especially when the data or message is presented in a creative manner. People today are always looking for the most convenient method of learning about something and finding information, and an explainer video is sure to do the trick.

3. They Are Engaging

Explainer videos are engaging and interesting, especially when done with a professional yet personal touch. They provide stimulation that is more engaging than other types of advertising. They can help to quickly and effectively relay your message.

For instance, animation can captivate and fascinate audiences. Thus, animated explainers can be quite a hit since the audiovisuals can catch and retain one’s attention for quite a while, keeping them hooked until the last second.

4. They Are Easy to Share

Explainer videos are easy to share online for your target audience to see. Once the film’s made, you can upload it to your website for any potential site visitors. Putting it on YouTube and cross-posting it to different social media platforms for your followers to view makes it pretty hard to miss.

5. They Are Easy to Remember

Explainer videos are remembered more easily compared to images or text. This is because the brain can process video content more easily as if you’re watching any other show or movie. They stick in your memory, especially if you have a catchy theme song and unforgettable message incorporated.

6. They Are Cost-Effective

Explainer videos prove to be a cost-effective marketing tool in a number of ways. Firstly, it can be produced at a much lower cost than other types of advertising methods like live-action and commercials. You get a lot in terms of the video’s ROI as is.

Plus, you can just repurpose the video and cut it into more short-form, allowing you to reuse the material and get your audience to know more. It’s a versatile and effective way to get your message across, so you’d be getting more than your money’s worth.


Explainer videos are a fantastic way to convey your message, doing wonders for your marketing campaign and sparking engagement with the audience. Invest in production and await the exciting results it will garner.

Trying to find explainer video services in Toronto? Epic Video Factory offers custom animated explainer video production for companies in the United States and Canada, focusing on brand building and profit production. Get in touch with us today.

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